The Office of Communications and Marketing comprises seven units that work collaboratively to achieve our office’s mission to advance the university’s reputation.
Our division has undergone significant organizational change in the last year. The core responsibilities of our teams are listed here to help members of the campus community, especially our fellow campus communicators, better understand the roles and responsibilities of each of our units.
This team of designers, art directors, editors, and photographers manages the university’s visual brand identity and editorial guidelines. They develop creative strategy and produce design work in support of high-impact institutional priorities, such as recruitment, retention, and alumni engagement.
Other responsibilities include: providing resources, tools, and guidance to support design needs; curating a robust photography database for campus communicators; and partnering with the Office of Trademarks and Licensing to manage the campus licensing program.
This team of developers, designers, and electronic media experts manages the university’s digital brand identity, including templates, themes, and shared design systems. They establish digital strategy and build, design, and maintain platforms in support of high-impact institutional priorities, such as recruitment, retention, and alumni engagement.
Other responsibilities include: providing resources, tools, and guidance to support digital communications across campus; working closely with OIT to ensure continuity in service of digital communication platforms; and maintaining broadcast email systems, protocols, and practices.
The marketing team manages the university’s brand message strategy and oversees external-facing marketing and paid media efforts. They provide high-level guidance to our campus partners that help align strategic communication priorities across media and provide planning and support of high-impact institutional priorities, such as recruitment, retention, and alumni engagement.
Other responsibilities include: managing workflows and processes for projects that involve multiple units within our division; facilitating strategic initiatives that involve multiple campus partners; managing the university’s social media accounts and social media content strategy.
News and Information
This team of writers and public relations experts tell the stories of the university, manage content strategy and development, and lead the university’s media relations efforts. They work alongside campus partners to coordinate and plan earned media, position faculty experts and university accomplishments, and build and maintain relationships with local, state, national, and global media outlets.
Other responsibilities include: planning for, mitigating, and responding to issues; and curating and distributing key internal communications, such as employee and student newsletters.
Research Communications and Marketing
This team of communications experts manages the overall tone, messaging, marketing strategy, and visibility of the UT Research brand. They work with campus partners to bring to life the public impact of high-profile, interdisciplinary, university-wide research efforts and cultivate a long-term identity of research at UT that is making life and lives better for Tennesseans and beyond.
Other responsibilities include: working closely with the Office of Research, Innovation, and Economic Development as well as news media, industry, government, and business leaders to plan for and manage high-profile news and announcements.
Special Events and Protocol
The special events and protocol team creates special moments for students, employees, university visitors, and distinguished guests. They plan and organize large, impactful, milestone celebrations that advance the university’s reputation.
Other responsibilities include: developing and executing events that support the chancellor’s priorities; coordinating closely with UT System staff on presidential and Board of Trustees events that occur on campus; and providing planning advice and/or guidance to campus event organizers.
This team of videographers, editors, and producers create high-quality videos in support of high-impact institutional priorities, such as recruitment, retention, and alumni engagement. They support video needs across campus via studio access, templates and B-roll footage, best practices, and guidelines.
Other responsibilities include: managing the university’s TV studio, studio productions, and satellite uplink; and supporting external clients with video services on an as available basis.