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One Person, Many Hats: Lessons from a Solo Communicator


1:50–2:40 p.m.

Hosted by

College of Communication and Information with support from Office of Communications and Marketing and Enrollment Management Communications


As a jack of all trades, you’ll often find yourself learning as you go, building the car while you’re already driving it. In this session, we’ll explore a few key areas of challenge where guidance from fellow communicators has proven helpful—like getting orange right in the digital space and navigating the myriad choices of a print mailer. So get ready to learn from our experiences and mistakes and get a jump start on some tricky aspects of creating deliverables from start to finish.


Hayden Antal
Multimedia Communications Specialist
College of Communication and Information

Hayden Antal was a member of the Office of Communications and Marketing’s video production team for five years, where he worked on projects ranging from social content to UT’s nationally televised halftime commercial. He now serves as the multimedia communications specialist in the College of Communication and Information, where he is responsible for photography, videography, graphic design, and social media for the college.

Kellie Ward
Art Director
Office of Communications and Marketing

Kellie Ward works primarily on website design for the university. She is a UT graduate with a BFA in graphic design and a master’s degree in journalism and electronic media. Before coming to UT, she worked at Morris Creative Group as a graphic designer and project manager.

Caroline Fountaine
Graphic Design Coordinator
Enrollment Management Communications

Caroline Fountaine is a passionate graphic designer who uses her creativity to be not only a successful designer but also also a well-rounded strategic marketing professional. Since graduating from East Tennessee State University in 2017, she has implemented design systems, led rebranding efforts, curated strategic design choices for new technologies, and more. She serves as the graphic design coordinator in Enrollment Management Communications. A native of Knoxville, she is pursuing a master’s degree in strategic and digital communication at UT.