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Living the Brand


9:20–9:40 a.m.

Hosted by

Office of Communications and Marketing


As campus communicators, bringing the university’s brand to life is part of our core responsibilities. But successful branding is about much more than the execution of marketing materials—it is a reflection of behaviors, activities, and expectations across the institution. This brief session will provide a high-level overview of the university’s brand message strategy, connecting the dots between how we articulate our brand and how we put it in action.


Tisha Benton
Vice Chancellor for Communications
University of Tennessee, Knoxville

Tisha Benton serves on the chancellor’s cabinet as a member of the university’s senior leadership team and leads the Office of Communications and Marketing, which is charged with stewarding and expressing the UT brand. She formerly served in both operational and communications roles in the Tennessee Department of Environment and Conservation and has experience as a producer in television news. She has a bachelor’s degree in journalism from the University of Missouri and an MBA from UT.

Jacob Rudolph
Associate Vice Chancellor
Office of Communications and Marketing

As a member of the Office of Communications and Marketing’s leadership team, Jacob Rudolph works most closely with the creative, digital, marketing, and video production staff while leading campus-wide strategic initiatives that advance the reputation of the university. A proud UT alumnus, he graduated from the College of Communication and Information in 2000, received a film degree from the University of North Carolina Wilmington, and earned his master’s degree at Appalachian State University.