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How We Bring the UT Brand to Life


9:50–10:40 a.m.

Hosted by

Office of Communications and Marketing with support from Center for Global Engagement and Office of Advancement


You know the brand well, but how do you make sure it shines through in the deliverables of your office? In this session, colleagues who do this expertly will walk through their processes, sharing how they put in extra thought and effort to make sure the university is conveyed in a way that is truly UT. You’ll hear how they put these concepts to work in the planning and execution of writing, photography, video, and social media, and how you can apply the same principles.


Cassandra Sproles
Editorial Content Manager
Office of Communications and Marketing

Cassandra Sproles is executive editor of Torchbearer magazine and a member of UT’s social media team, and she edits, writes, and develops content for various projects. She is a former newspaper reporter and editor who earned a master’s degree in communication and information from UT in 2022. She also has a bachelor’s degree in English from the University of Virginia’s College at Wise.

Jason Moody
Communications Specialist
Center for Global Engagement

Jason Moody supports communications for the Programs Abroad Office, International House, the Office of Asia Engagement, International Student and Scholar Services, the English Language Institute, and the Global Research Office. His work includes website maintenance and design, content creation and development, social media, graphic design, and email marketing as well as managing a team of student assistants and interns.

Brian Notess
Production Director
Office of Advancement

Brian Notess has nine years of experience collaborating with both student recruitment and university advancement campaigns, which has provided him with a unique opportunity to work with teams from both major marketing efforts in higher education. His expertise in digital imaging has resulted award-winning national commercials and newspaper and magazine ads that have helped define UT’s brand over the past 10 years.

Steven Bridges
Manager of Photography
Office of Communications and Marketing

Steven Bridges worked as a successful freelance photographer for 17 years before joining the Office of Communications and Marketing in 2018. His photography career started in high school while working on the school’s yearbook staff and freelancing for the town newspaper. It continued as he earned a bachelor’s degree in journalism with an emphasis in photography from Arkansas State University in 1999. He has three times been named Photographer of the Year by the University Photographers’ Association of America.