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Tell Me You’re a Vol Without Telling Me You’re a Vol: Infusing Brand Into Your Creative Work


August 9, 10:00–10:45 a.m.


As communicators, it falls to us to effectively display the UT brand in our respective mediums. By scanning a few sentences and looking at visual elements, our audience should be able to tell the communication piece is from UT, even if they never see the word Vol or one of our logos. In this session, we’ll break down how to effectively infuse the UT brand into everything we do. The audience will leave with concrete steps to improve their brand messaging and will be provided with a checklist in follow-up communications.


Kristy Keel-Blackmon

Kristy Keel-Blackmon
Creative Manager
UT Institute for Public Service

Kristy Keel-Blackmon is passionate about creative problem solving in written, verbal, and visual communications. She serves as the multimedia creative manager for the Institute for Public Service, where she works to elevate and enhance the visual elements of the institute’s brand presence. A graduate of the University of South Carolina’s School of Visual Arts and Design, Keel-Blackmon brings over a decade of experience in graphic design, photography, and communications to her position.

Her photography has been featured across the UT System and with the Great Smoky Mountains National Park, the Center for American Progress, the Department of Energy, and beyond. Her design work can also be found at a local and national scale, and she is a published author with the Oak Ridge National Laboratory. She is currently a master’s candidate at UT.

Brian Gabriel Canever

Brian Gabriel Canever
Brand Writer
Office of Communications and Marketing

Brian Gabriel Canever is an Argentine-New Jerseyan storyteller. For the past decade, he has written thousands of stories about ordinary, exceptional, and peculiar people, places, and things. At UT, Canever works with some of the campus’s most creative minds to tell the stories most meaningful to the institution. Before earning a master’s degree in communication and information from UT, he graduated from William Paterson University with a bachelor’s degree in Latin American and Latino studies.