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UT’s Brand: What It Means & Where It’s Headed

Time: August 4, 8:45 a.m.

Session Description

The principles behind UT’s brand have stayed solid through the years—our identity as Volunteers, our traditions, our strong academic reputation, our sense of place. But its expression has changed over time. Learn about the current branding at UT and the work behind it.

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patrick wolf

Patrick Wolf
Director of Creative Communications
Office of Communications and Marketing

Patrick joined the Creative Communications team at UT as Director in August of 2019. He’s freelanced, worked in small agencies, and in-house corporate. Prior to UT, he spent 10 years at Discovery/Scripps Networks leading design teams, most recently as the creative director of their digital brand creative team. He’s a graphic designer by trade, and graduated from UT with a BFA in Graphic Design in 2001.