Office of Communications and Marketing
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Big Orange. Big Ideas.
At the University of Tennessee, we're all about Big Ideas. Our research, our scholarship, our creative activity, and our public service transform lives. The energy of Big Orange pulses through our classrooms and our labs. It drives our volunteer spirit and fires up our fans on Rocky Top.
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EXAMPLES OF OUR WORK
CIVILITY & COMMUNITY INITIATIVE
When the Chancellor issued a campus-wide call for civility, our office helped, in part, to answer it. We worked with the committee to convey our messages through the campaign “Civility and Community: One Campus. One Community. Celebrate the Differences.” The vibrant and thought-provoking campaign kicked off with an event, a guerilla marketing “post-it note” splash, an interactive website, and a black and white video. The video featured close-ups of students, faculty, and staff sharing the meaning of civility. It worked to remind others that when we look at the face of another person, despite our differences, we are still very much alike.
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EXAMPLES OF OUR WORK
50th ANNIVERSARY OF AFRICAN AMERICAN ACHIEVEMENT
We helped our campus celebrate a historic anniversary: fifty years of African American undergraduates on campus. Working with the committee, we developed a graphic identity, decorated campus with eye-catching banners, and shared messages of achievement, diversity, and community throughout the year. We helped plan a well-attended kickoff march through campus and a large-scale gala that honored our achievers and their families.
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EXAMPLES OF OUR WORK
PERIODICALS
In clever and compelling ways, our color magazines and publications tell stories of UT’s past, present, and future to a wide variety of audiences. The 2010 Chancellor’s Report explored UT’s achievements in 2010 and also turned an eye to the future with stories detailing the university’s “Journey to the Top 25.”
The Torchbearer began in 1962 as an alumni newsletter but today is released twice each year as the university’s official magazine, covering university news and initiatives and featuring fascinating stories from members of the UT family.
The Quest research magazine highlights the latest research developments and creative discoveries of faculty and students at UT. It is released twice annually.
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EXAMPLES OF OUR WORK
MAKE ORANGE GREEN CAMPAIGN
We helped support campus sustainability by making a fun video that celebrates our campus success in making orange green. This fun and informative music video features faculty, staff, students, school mascot Smokey, and UT’s energy-saving mascot, Switchie. The style will remind you of Bob Dylan’s “Subterranean Homesick Blues” video, but with our own original tune and lyrics.
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EXAMPLES OF OUR WORK
WEB COMMUNICATIONS
The Office of Communications and Marketing designs and oversees UT’s primary website and supporting pages. We help departments by providing templates, consulting on best practices for web and social media, and delivering custom sites using tools that best fit our clients’ skill levels and needs. We also create websites for key campus initiatives such as Ready for the World. Our talented design team carefully researches our clients’ target audience and sets broad goals before tackling the framework of the site and visual design of individual pages. The Ready for the World website was recently redesigned with the goal of personalizing the initiative through the eyes and ears of our students, faculty, and staff. Since the redesign was launched, traffic to the site has almost doubled.
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EXAMPLES OF OUR WORK
TELLING OUR STORY
Whether through a national news release or a featured magazine article, our team gets the word out about UT's big ideas and why they matter. From our best and brightest students to our internationally renowned faculty experts, we put into words what a public research university provides to the world.
Big Orange. Big Ideas.
The Office of Communications and Marketing is a full-service, professional office charged with managing the brand of the University of Tennessee, Knoxville.
We are videographers and producers, writers and editors, web designers and graphic artists, and media and public relations professionals.
We enthusiastically promote our people and programs. Through a variety of platforms we tell the story of our high-energy campus, where knowledge and big ideas can change people’s lives.
We do this by working closely with you—our campus clients—to accomplish your communication goals. Learning about new efforts and achievements contributes to how we promote the university and its accomplishments.
As stewards of the university’s brand, we give you the framework for communicating about UT and the strategic advice to help you reach your audience.
From the Communications Blog
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VISIT RESOURCESGet in touch
Office of Communications & Marketing
The University of Tennessee
91 Communications Building
Knoxville, TN 37996
Phone: 865-974-0765