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Impact Report: October–December 2019

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.


Data collection information

Media Coverage

October – December 2019


4,940

Positive Media Mentions

1,250

Faculty Expert Citings



Most Popular News Stories

Sales of a University of Tennessee, Knoxville, T-shirt designed by a fourth-grade boy in Florida raised $952,101 for STOMP Out Bullying..

Sales of a T-shirt designed by a fourth-grade boy in Florida raised $952,101 for STOMP Out Bullying.



Top Notable Media Outlets Placed

Washington Post logo
the guardian logo
forbes_logo

dailymail_logo
gizmodo_logo
Associated Press Logo

Financial Times logo
Slate logo
chicago tribune logo
ABC News


Top Experts

Census worker

A US Census worker canvasses a community to improve and refine the bureau’s address list in advance of the 2020 survey.



Data collection information

utk.edu

October – December 2019


1,431,436

Pageviews

479,313

Website Users



Top Stories

Student dancing during a silent disco party

Scholarships and Your FAFSA

Posted to the top stories from 10/7–10/18/2019, this link and accompanying photo encouraged students to apply for grants, work-study, scholarships (including HOPE), and loans, by completing the Free Application for Federal Student Aid (FAFSA).


Student receiving acceptance to UT

Apply to be a Vol

Posted to the top stories beginning 11/1/2019, this link and accompanying photo asked prospective students, “Are you ready to be a Vol?”

Researchers collect water in the GSMNP

A Lab with a View

Posted to the top stories beginning 9/18/2019, this link and photo described research that UT engineering professors and students are doing in the Great Smoky Mountains National Park.



Data collection information

Tennessee Today E-newsletter

October – December 2019


10,725

Recipients

35.8%

Open Rate



Most Popular Stories

In October, College of Nursing received the largest gift in its history—$7.5 million—from alumna Sara Croley and her husband, Ross.



Data collection information

Vol Update E-newsletter

October – December 2019


28,032

Recipients

49.2%

Open Rate



Most Popular Stories

Student using the new mobile volcard to access a residence hall.



Data collection information

Creative Projects

October – December 2019


Featured Projects

Screenshot of the TN State Data Center home page

Tennessee Data Center website


Data collection information

Social Media

October – December 2019


Facebook



Twitter



Instagram



Data collection information

Video

October – December 2019


Featured Videos

UT surprises Austin-East students with scholarships

Rocky Top came to Austin-East to admit two students and give them Flagship Scholarships to cover their tuition and fees. The University of Tennessee, Knoxville, offers these scholarships to admitted freshmen who graduate from one of Tennessee’s 32 designated Flagship high schools.


Investiture Highlights

It was a historic day at the University of Tennessee as Donde Plowman was formally inaugurated as our ninth chancellor and laid out her vision for the future of the university.


Data collection information

Events

October – December 2019


27

Special Events Coordinated


13,000

Attendees

Chancellor Plowman addresses the audience at her Investiture ceremony on Nov. 6, 2019.



Data collection information

WUOT 91.9FM

October - December 2019


72,900

Average Weekly Listeners

107,039

Average Monthly Streams



Data collection information