This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
October – December 2019
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
Sales of a T-shirt designed by a fourth-grade boy in Florida raised $952,101 for STOMP Out Bullying.
Top Notable Media Outlets Placed
Top Experts
A US Census worker canvasses a community to improve and refine the bureau’s address list in advance of the 2020 survey.
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utk.edu
October – December 2019
Pageviews
Website Users
Top Stories
Scholarships and Your FAFSA
Posted to the top stories from 10/7–10/18/2019, this link and accompanying photo encouraged students to apply for grants, work-study, scholarships (including HOPE), and loans, by completing the Free Application for Federal Student Aid (FAFSA).
Apply to be a Vol
Posted to the top stories beginning 11/1/2019, this link and accompanying photo asked prospective students, “Are you ready to be a Vol?”
A Lab with a View
Posted to the top stories beginning 9/18/2019, this link and photo described research that UT engineering professors and students are doing in the Great Smoky Mountains National Park.
Data collection information Tennessee Today E-newsletter
October – December 2019
Recipients
Open Rate
Most Popular Stories
In October, College of Nursing received the largest gift in its history—$7.5 million—from alumna Sara Croley and her husband, Ross.
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Vol Update E-newsletter
October – December 2019
Recipients
Open Rate
Most Popular Stories
Student using the new mobile volcard to access a residence hall.
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Creative Projects
October – December 2019
Featured Projects
Tennessee Data Center website
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Social Media
October – December 2019
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
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Video
October – December 2019
Featured Videos
UT surprises Austin-East students with scholarships
Rocky Top came to Austin-East to admit two students and give them Flagship Scholarships to cover their tuition and fees. The University of Tennessee, Knoxville, offers these scholarships to admitted freshmen who graduate from one of Tennessee’s 32 designated Flagship high schools.
Investiture Highlights
It was a historic day at the University of Tennessee as Donde Plowman was formally inaugurated as our ninth chancellor and laid out her vision for the future of the university.
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Events
October – December 2019
Special Events Coordinated
13,000
Attendees
Chancellor Plowman addresses the audience at her Investiture ceremony on Nov. 6, 2019.
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WUOT 91.9FM
October - December 2019
Average Weekly Listeners
Average Monthly Streams
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