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Impact Report: October–December 2018

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

October – December 2018


3,392

Positive Media Mentions

1,000

Faculty Expert Citings



Most Popular News Stories

A nematode (eukaryote) in a biofilm of microorganisms. This unidentified nematode (Poikilolaimus sp.) from Kopanang gold mine in South Africa, lives 1.4 km below the surface. Image courtesy of Gaetan Borgonie (Extreme Life Isyensya, Belgium)

A nematode in a biofilm of microorganisms from the Kopanang gold mine in South Africa. This organism lives 1.4 kilometers below the earth's surface. Image courtesy of Gaetan Borgonie (Extreme Life Isyensya, Belgium)



Top Notable Media Outlets Placed

Associated Press Logo
CNN logo
BBC News
the guardian logo

New York Times logo
Washington Post logo
forbes_logo

nbc news logo
NPR logo
theindependent_logo

WIRED Magazine
Newsweek logo
boston globe logo


Top Experts

Coal fuelled industrial revolutions worldwide, but is there a future for the black stuff? Shellen Wu talked to the BBC program The Forum about coal's legacy in China.

UT history Professor Shellen Wu talked to the BBC program "The Forum" about coal's legacy in China.



Data collection information

utk.edu

October – December 2018


1,793,148

Pageviews

539,465

Website Users



Top Stories

Logan Marshall-Green

Vols to Watch

This feature profiles several UT alums and their accomplishments in the entertainment industry, including Logan Marshall-Green, Conrad Ricamora, Rusty Mowery, Ashlee Latimer, Tramell Tillman, and Malorie Cunningham.


Jack Neely

Living History

Alum Jack Neely (’81) and his passion for the university and its hometown of Knoxville are the focus of this Volunteer Story. Neely also leads an introduction to Knoxville class and conducts an urban hikes series at UT.

Tyvi Small

Walking in Your Shoes

This feature focuses on Tyvi Small, then executive director of talent management, diversity, and community relations in the Haslam College of Business, and his efforts to connect students, especially first-generation students, with mentors and opportunities for tutoring and networking. Small has since been appointed UT’s Interim Vice Chancellor for Diversity and Engagement.



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Tennessee Today E-newsletter

October – December 2018


9,494

Recipients

38%

Open Rate



Most Popular Stories

Alumnus Marshall Ramsey drew this cartoon after the death of President George H. W. Bush.



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Vol Update E-newsletter

October – December 2018


25,758

Recipients

48%

Open Rate



Most Popular Stories

Historic photo of Ayres Hall

The Hill is a popular site for reports of paranormal sightings, which include a creature described as a phantom wolf or a cat-like monster that stands on its hind legs.



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Creative Projects

October – December 2018


Featured Projects

Admissions Apply/Confirm Campaign

Creative Communications created a campaign to remind high school students and their parents that UT is the flagship university in the state, and that our graduates have the highest postgraduate incomes and we have the most nationally ranked programs among the state’s public universities. Postcards were sent to Tennessee high school seniors who hadn’t applied to UT or confirmed admission. Digital billboards were placed in strategic locations in Memphis, Nashville, and Chattanooga. Digital ads were placed in various locations. The admissions homepage (https://admissions.utk.edu/) was simplified by focusing on getting students to apply now and putting the flagship message front and center.



Website Redesigns

Creative Communications worked with New Student and Family Programs (NSFP) and the Center for International Education’s Programs Abroad office to redesign, re-architect, and relaunch their websites. The NSFP site redesign (https://nsfp.utk.edu/) involved merging content from three separate sites into a single site containing information for incoming students and parents of current students. The Programs Abroad redesign (https://programsabroad.utk.edu/) provides an accessible, informative, and on-brand experience for students with seamless connections to a third-party vendor’s content management system.


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Social Media

October – December 2018


Facebook



Twitter



Instagram



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Video

October – December 2018


Featured Videos

Microbiology Research in Extreme Environments

UT microbiologist Karen Lloyd travelled to Costa Rica with a group of 25 international scientists from the Deep Carbon Observatory. They investigated life in extreme environments, including an active volcano.


Grant Rigney is UT’s Eighth Rhodes Scholar

Grant Rigney, a Haslam Scholar and a University of Tennessee, Knoxville Rhodes Scholar, aspires to be a surgeon and a public health researcher in a facility that works with elderly, poor, and uninsured patients.

Paul Whited - Commencement 2018

Paul Whited graduated with a degree in accounting from the Haslam College of Business the same day he began a new round of chemotherapy to battle cancer.



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Events

October – December 2018


30

Special Events Coordinated


17,500

Attendees

Board of Trustees Dinner in the Mossman Atrium on November 1, 2018.

Board of Trustees Dinner in the Mossman Atrium



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WUOT 91.9FM



69,700

Average Weekly Listeners

124,279

Average Monthly Streams



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