This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
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Media Coverage
October – December 2018
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
A nematode in a biofilm of microorganisms from the Kopanang gold mine in South Africa. This organism lives 1.4 kilometers below the earth's surface. Image courtesy of Gaetan Borgonie (Extreme Life Isyensya, Belgium)
Top Notable Media Outlets Placed
Top Experts
UT history Professor Shellen Wu talked to the BBC program "The Forum" about coal's legacy in China.
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utk.edu
October – December 2018
Pageviews
Website Users
Top Stories
Vols to Watch
This feature profiles several UT alums and their accomplishments in the entertainment industry, including Logan Marshall-Green, Conrad Ricamora, Rusty Mowery, Ashlee Latimer, Tramell Tillman, and Malorie Cunningham.
Living History
Alum Jack Neely (’81) and his passion for the university and its hometown of Knoxville are the focus of this Volunteer Story. Neely also leads an introduction to Knoxville class and conducts an urban hikes series at UT.
Walking in Your Shoes
This feature focuses on Tyvi Small, then executive director of talent management, diversity, and community relations in the Haslam College of Business, and his efforts to connect students, especially first-generation students, with mentors and opportunities for tutoring and networking. Small has since been appointed UT’s Interim Vice Chancellor for Diversity and Engagement.
Data collection information Tennessee Today E-newsletter
October – December 2018
Recipients
Open Rate
Most Popular Stories
Alumnus Marshall Ramsey drew this cartoon after the death of President George H. W. Bush.
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Vol Update E-newsletter
October – December 2018
Recipients
Open Rate
Most Popular Stories
The Hill is a popular site for reports of paranormal sightings, which include a creature described as a phantom wolf or a cat-like monster that stands on its hind legs.
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Creative Projects
October – December 2018
Featured Projects
Admissions Apply/Confirm Campaign
Creative Communications created a campaign to remind high school students and their parents that UT is the flagship university in the state, and that our graduates have the highest postgraduate incomes and we have the most nationally ranked programs among the state’s public universities. Postcards were sent to Tennessee high school seniors who hadn’t applied to UT or confirmed admission. Digital billboards were placed in strategic locations in Memphis, Nashville, and Chattanooga. Digital ads were placed in various locations. The admissions homepage (https://admissions.utk.edu/) was simplified by focusing on getting students to apply now and putting the flagship message front and center.
Website Redesigns
Creative Communications worked with New Student and Family Programs (NSFP) and the Center for International Education’s Programs Abroad office to redesign, re-architect, and relaunch their websites. The NSFP site redesign (https://nsfp.utk.edu/) involved merging content from three separate sites into a single site containing information for incoming students and parents of current students. The Programs Abroad redesign (https://programsabroad.utk.edu/) provides an accessible, informative, and on-brand experience for students with seamless connections to a third-party vendor’s content management system.
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Social Media
October – December 2018
Followers
Growth
Impressions
Followers
Growth
Impressions
Followers
Growth
Impressions
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Video
October – December 2018
Featured Videos
Microbiology Research in Extreme Environments
UT microbiologist Karen Lloyd travelled to Costa Rica with a group of 25 international scientists from the Deep Carbon Observatory. They investigated life in extreme environments, including an active volcano.
Grant Rigney is UT’s Eighth Rhodes Scholar
Grant Rigney, a Haslam Scholar and a University of Tennessee, Knoxville Rhodes Scholar, aspires to be a surgeon and a public health researcher in a facility that works with elderly, poor, and uninsured patients.
Paul Whited - Commencement 2018
Paul Whited graduated with a degree in accounting from the Haslam College of Business the same day he began a new round of chemotherapy to battle cancer.
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Events
October – December 2018
Special Events Coordinated
17,500
Attendees
Board of Trustees Dinner in the Mossman Atrium
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WUOT 91.9FM
Average Weekly Listeners
Average Monthly Streams
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