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Impact Report: July–September 2018

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

July – September 2018


2,427

Positive Media Mentions

439

Faculty Expert Citings



Most Popular News Stories

In the buildup to the October 10, 2018, debate between Representative Marsha Blackburn and former governor Phil Bredesen, the Howard H. Baker Jr. Center for Public Policy was mentioned in numerous stories, reaching an estimated 500 million people.



Top Notable Media Outlets Placed

the guardian logo
dailymail_logo
Associated Press Logo
Washington Post logo

NPR logo
Wall Street Journal logo
Los Angeles Times logo
Newsweek logo

ABC News
Scientific American
Popular Mechanics logo
The Atlantic logo


Top Experts

An entire industry has been built on the claim that 10,000 steps a day were necessary to be healthy. But where did the figure come from? David Bassett spoke to several British newspapers about the lack of science behind daily step goals.



Data collection information

utk.edu

July – September 2018


1,835,229

Pageviews

507,411

Website Users



Top Stories

Main photo for A Perfect Fit vol story

Perfect Fit

Generation Z has come to Rocky Top to make a difference in the world around us.


Main photo for Love of the Game Volunteer Story

For the Love of the Game

At a festival in Ecuador, VOLeaders and athletes with disabilities learned what unites them.

Photo of the Herberts

Real-Life Solutions

A transformative gift creates the Herbert College of Agriculture.



Data collection information

Tennessee Today E-newsletter

July – September 2018


9,392

Recipients

39%

Open Rate



Most Popular Stories

time capsule image

During a ceremony in the Hodges Library Special Collections area in July, UT opened a time capsule that was placed in a cornerstone of Estabrook Hall’s during the building's dedication in 1906. 



Data collection information

Vol Update E-newsletter

July – September 2018


22,238

Recipients

60%

Open Rate



Most Popular Stories

Move-in weekend photo

During move-in and Welcome Week in August, UT opened its doors to its largest freshman class on record—about 5,180 students.



Data collection information

Creative Projects

July – September 2018


Featured Projects

2017-18 Environmental Impact Report

The 24-page brochure demonstrates the university’s effort to reduce our environmental impact through academics, engagement, infrastructure, and programming.


Torchbearer Fall 2018

The Fall 2018 issue of the Torchbearer features 12 of our new vols, UT’s Camp Koinonia, a student’s experience working on a documentary about the 100 millionth book being given away by Dolly Parton’s Imagination Library, and Rusty Mowery, a Tony award-winning Broadway choreographer.


Data collection information

Social Media

July – September 2018


Facebook



Twitter



Instagram



Data collection information

Video

July – September 2018


Featured Videos

To Be A Vol - 2018 Institutional PSA

Vols have a long history of giving their all for the state of Tennessee and beyond. In our television half-time spot, Volunteers show how they give light to others.


Meet the Class of 2022 - Ashlyn Anderson

Ashlyn Anderson, an incoming freshman from Franklin, Tennessee, loves food. She combines her passion for food, with her passion for service, and is excited about volunteering at Pond Gap Elementary School here in Knoxville.


Data collection information

Events

July – September 2018


18

Special Events Coordinated


16,000

Attendees

Friends and supporters officially break ground on the new Tickle College of Engineering complex.



Data collection information

WUOT 91.9FM

July - September 2018


77,300

Average Weekly Listeners

88,827

Average Monthly Streams



Data collection information