This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
July – September 2018
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
In the buildup to the October 10, 2018, debate between Representative Marsha Blackburn and former governor Phil Bredesen, the Howard H. Baker Jr. Center for Public Policy was mentioned in numerous stories, reaching an estimated 500 million people.
Top Notable Media Outlets Placed
Top Experts
An entire industry has been built on the claim that 10,000 steps a day were necessary to be healthy. But where did the figure come from? David Bassett spoke to several British newspapers about the lack of science behind daily step goals.
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utk.edu
July – September 2018
Pageviews
Website Users
Top Stories
Perfect Fit
Generation Z has come to Rocky Top to make a difference in the world around us.
For the Love of the Game
At a festival in Ecuador, VOLeaders and athletes with disabilities learned what unites them.
Data collection information Tennessee Today E-newsletter
July – September 2018
Recipients
Open Rate
Most Popular Stories
During a ceremony in the Hodges Library Special Collections area in July, UT opened a time capsule that was placed in a cornerstone of Estabrook Hall’s during the building's dedication in 1906.
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Vol Update E-newsletter
July – September 2018
Recipients
Open Rate
Most Popular Stories
During move-in and Welcome Week in August, UT opened its doors to its largest freshman class on record—about 5,180 students.
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Creative Projects
July – September 2018
Featured Projects
2017-18 Environmental Impact Report
The 24-page brochure demonstrates the university’s effort to reduce our environmental impact through academics, engagement, infrastructure, and programming.
Torchbearer Fall 2018
The Fall 2018 issue of the Torchbearer features 12 of our new vols, UT’s Camp Koinonia, a student’s experience working on a documentary about the 100 millionth book being given away by Dolly Parton’s Imagination Library, and Rusty Mowery, a Tony award-winning Broadway choreographer.
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Social Media
July – September 2018
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
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Video
July – September 2018
Featured Videos
To Be A Vol - 2018 Institutional PSA
Vols have a long history of giving their all for the state of Tennessee and beyond. In our television half-time spot, Volunteers show how they give light to others.
Meet the Class of 2022 - Ashlyn Anderson
Ashlyn Anderson, an incoming freshman from Franklin, Tennessee, loves food. She combines her passion for food, with her passion for service, and is excited about volunteering at Pond Gap Elementary School here in Knoxville.
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Events
July – September 2018
Special Events Coordinated
16,000
Attendees
Friends and supporters officially break ground on the new Tickle College of Engineering complex.
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WUOT 91.9FM
July - September 2018
Average Weekly Listeners
Average Monthly Streams
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