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Impact Report: January–March 2019

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

January – March 2019


2,671

Positive Media Mentions

581

Faculty Expert Citings



Most Popular News Stories

Relationship between viruses and microbes

Understanding the relationship between viruses and microbes is beneficial not only for medical research and practical applications, but could aid in mitigating the effects of climate change.



Top Notable Media Outlets Placed

dailymail_logo
Washington Post logo
internationalbusinesstimes_logo
gizmodo_logo

fox news logo
theindependent_logo
nbc news logo

National-Geographic-logo
Associated Press Logo
chicago tribune logo
entrepreneur

Scientific American
Salon logo
IFL Science
WIRED Magazine


Top Experts

New research findings suggest horror films or similar experiences help thrill-seekers feel as though they’re overcoming simulated danger.

Psychology Professor Garriy Shteynberg was quoted in several news stories about new research findings on horror films and other thrill-seeking experiences.



Data collection information

utk.edu

January – March 2019


1,905,636

Pageviews

530,894

Website Users



Top Stories

Volunteer Leaders

Volunteer Leaders

Clay Jones (’71) attributes much of his success to his leadership development at UT. He and his wife, Debbie, gave a landmark gift in support of the Center for Leadership and Service and, on March 1, the center was renamed for the couple.


Modern Day Explorers

Modern-Day Explorer

Why would UT microbiologist Karen Lloyd descend into the center of an active volcano? To understand the interconnectedness of life, Lloyd studies microbes living in extreme environments and deep beneath the earth’s surface.

Torchbearer story image

Lighting the Way

For 50 years, the Volunteer statue, best known by its nickname the Torchbearer, has been the proud embodiment of a UT Volunteer, a combination of leadership and service that improves the world around us.



Data collection information

Tennessee Today E-newsletter

January – March 2019


9,435

Recipients

38%

Open Rate



Most Popular Stories

The torch sculpture in the Student Union was lit January 8 during a special event for the campus community.

The torch sculpture in the Student Union was lit January 8 during a special event for the campus community.



Data collection information

Vol Update E-newsletter

January – March 2019


30,230

Recipients

50%

Open Rate



Most Popular Stories

A class meets in McClung Plaza.

A class meets on McClung Plaza.



Data collection information

Creative Projects

January – March 2019


Featured Projects

2018 College of Architecture + Design Annual Report

The College of Architecture and Design annual report is produced for alumni and donors as well as prospective faculty members, and prospective students. In the words of the college’s administration, “the striking publication not only expresses our successes each year but also conveys our challenges and strategies for continued success. Visually, it is a lovely portfolio of a year in our history.” The cover features an embossed graphic that represents the Tennessee RiverLine, a bold project that celebrates the river, catalyzes economic opportunities and ecological stewardship, and connects it with communities.



Screenshot of belong-dot-utk-dot-edu

Mattering and Belonging

The website belong.utk.edu was launched in March following a series of racist events on campus. The goal of the site is to provide a way for UT to demonstrate our community values and center serious conversations about campus experiences around student voices. It also serves as a means to communicate progress on an action plan for improving cultural competency and global citizenship on campus. The website also houses “Orange Table Talk,” a series of videos that feature students discussing difficult and sensitive topics.


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Social Media

January – March 2019


Facebook



Twitter



Instagram



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Video

January – March 2019


Featured Videos

Torchbearer Awards 2019

The Torchbearer is the highest student honor conferred by the University of Tennessee. Torchbearers are seniors who have served their alma mater with overall excellence.


UT Community Unites at the Rock

Students, faculty and staff gathered for United at the Rock Wednesday, Feb. 20, 2019, to Remember who we are and where we have been as an institution, to Serve because it is the Volunteer spirit, and to Celebrate the unity that makes us a community.

Torch Sculpture Lighting in the Student Union

A glass torch sculpture was unveiled and lit during a ceremony in the Student Union on January 8.



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Events

January – March 2019


28

Special Events Coordinated


17,500

Attendees

Graduates celebrate following fall commencement.



Data collection information

WUOT 91.9FM



69,700

Average Weekly Listeners

102,737

Average Monthly Streams



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