This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
January – March 2019
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
Understanding the relationship between viruses and microbes is beneficial not only for medical research and practical applications, but could aid in mitigating the effects of climate change.
Top Notable Media Outlets Placed
Top Experts
Psychology Professor Garriy Shteynberg was quoted in several news stories about new research findings on horror films and other thrill-seeking experiences.
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utk.edu
January – March 2019
Pageviews
Website Users
Top Stories
Volunteer Leaders
Clay Jones (’71) attributes much of his success to his leadership development at UT. He and his wife, Debbie, gave a landmark gift in support of the Center for Leadership and Service and, on March 1, the center was renamed for the couple.
Modern-Day Explorer
Why would UT microbiologist Karen Lloyd descend into the center of an active volcano? To understand the interconnectedness of life, Lloyd studies microbes living in extreme environments and deep beneath the earth’s surface.
Lighting the Way
For 50 years, the Volunteer statue, best known by its nickname the Torchbearer, has been the proud embodiment of a UT Volunteer, a combination of leadership and service that improves the world around us.
Data collection information Tennessee Today E-newsletter
January – March 2019
Recipients
Open Rate
Most Popular Stories
The torch sculpture in the Student Union was lit January 8 during a special event for the campus community.
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Vol Update E-newsletter
January – March 2019
Recipients
Open Rate
Most Popular Stories
A class meets on McClung Plaza.
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Creative Projects
January – March 2019
Featured Projects
2018 College of Architecture + Design Annual Report
The College of Architecture and Design annual report is produced for alumni and donors as well as prospective faculty members, and prospective students. In the words of the college’s administration, “the striking publication not only expresses our successes each year but also conveys our challenges and strategies for continued success. Visually, it is a lovely portfolio of a year in our history.” The cover features an embossed graphic that represents the Tennessee RiverLine, a bold project that celebrates the river, catalyzes economic opportunities and ecological stewardship, and connects it with communities.
Mattering and Belonging
The website belong.utk.edu was launched in March following a series of racist events on campus. The goal of the site is to provide a way for UT to demonstrate our community values and center serious conversations about campus experiences around student voices. It also serves as a means to communicate progress on an action plan for improving cultural competency and global citizenship on campus. The website also houses “Orange Table Talk,” a series of videos that feature students discussing difficult and sensitive topics.
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Social Media
January – March 2019
Followers
Growth
Impressions
Followers
Growth
Impressions
Followers
Growth
Impressions
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Video
January – March 2019
Featured Videos
Torchbearer Awards 2019
The Torchbearer is the highest student honor conferred by the University of Tennessee. Torchbearers are seniors who have served their alma mater with overall excellence.
UT Community Unites at the Rock
Students, faculty and staff gathered for United at the Rock Wednesday, Feb. 20, 2019, to Remember who we are and where we have been as an institution, to Serve because it is the Volunteer spirit, and to Celebrate the unity that makes us a community.
Torch Sculpture Lighting in the Student Union
A glass torch sculpture was unveiled and lit during a ceremony in the Student Union on January 8.
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Events
January – March 2019
Special Events Coordinated
17,500
Attendees
Graduates celebrate following fall commencement.
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WUOT 91.9FM
Average Weekly Listeners
Average Monthly Streams
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