This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
January – March 2018
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
Amelia Earhart, circa 1936. Harris & Ewing Collection, Library of Congress
Top Notable Media Outlets Placed
Top Experts
Antitrust expert Maurice Stucke spoke to numerous outlets about Facebook privacy concerns and potential mega-mergers.
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utk.edu
January – March 2018
Pageviews
Website Users
Top Stories
Over the Moon(pie)
Patrick Wells (’14) was an advertising major with an internship at the Tombras Group while he was a student at UT. After graduation, Wells was working full-time at Tombras when he employed clever social media tactics to greatly expand the reach of local MoonPie brand.
Historic Access
Student volunteers are helping the McClung Museum uncover the history of black Civil War troops in Tennessee. The goal is to make this overlooked African American achievement accessible in a digital archive.
Fire Forensics
David Icove is the Underwriters Laboratory Professor of Practice in UT’s Tickle College of Engineering. He helped create the National Joint Terrorism Task Force, co-authored what is essentially the encyclopedia of fire investigations, and trains firefighters all over the world.
Data collection information Tennessee Today E-newsletter
January – March 2018
Recipients
Open Rate
Most Popular Stories
Amelia Earhart, circa 1936. Harris & Ewing Collection, Library of Congress
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Vol Update E-newsletter
January – March 2018
Recipients
Open Rate
Most Popular Stories
Data collection information
Creative Projects
January – March 2018
Featured Projects
"Clear the Air" — Be Well Announces Smoke-Free Campus Policy
Campaign materials developed to announce, explain, and support the Smoke-free Campus Policy.
calendar.utk.edu
In January, we launched a new campus events promotion calendar. It allows campus communicators to manage their own events. Students, faculty, and staff can create profiles to follow events and share their interests with colleagues.
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Social Media
January – March 2018
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
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Video
January – March 2018
Featured Videos
United at the Rock Against Racism
University of Tennessee students, faculty and staff take a stand against racism and hate by placing painted hand prints on the Rock.
Experience Learning - Alternative Break
UT’s Alternative Break Program is celebrating its 25th anniversary. Student William Hogue discusses how a trip during his first year at UT inspired him to lead a weekend Alternative Break experience to the Great Smoky Mountains.
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Events
January – March 2018
Special Events Coordinated
1,350
Attendees
Lecia Brooks, outreach director for the Southern Poverty Law Center, speaks to students, faculty and staff in February 2018.
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WUOT 91.9FM
Average Weekly Listeners
Average Monthly Streams
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