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Impact Report: January–March 2018

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

January – March 2018


4,542

Positive Media Mentions

569

Faculty Expert Citings



Most Popular News Stories

Amelia Earhart, circa 1936. Harris & Ewing Collection, Library of Congress



Top Notable Media Outlets Placed

New York Times logo
Wall Street Journal logo
Washington Post logo
forbes_logo

CNN logo
NPR logo
internationalbusinesstimes_logo

mashable logo
BBC News
insidehighered_logo
WIRED Magazine


Top Experts

Law professor Maurice Stucke. Photo by Jack Parker.

Antitrust expert Maurice Stucke spoke to numerous outlets about Facebook privacy concerns and potential mega-mergers.



Data collection information

utk.edu

January – March 2018


2,188,271

Pageviews

559,653

Website Users



Top Stories

MoonPie photo

Over the Moon(pie)

Patrick Wells (’14) was an advertising major with an internship at the Tombras Group while he was a student at UT. After graduation, Wells was working full-time at Tombras when he employed clever social media tactics to greatly expand the reach of local MoonPie brand.


Photo of black Civil War soldier and wife

Historic Access

Student volunteers are helping the McClung Museum uncover the history of black Civil War troops in Tennessee. The goal is to make this overlooked African American achievement accessible in a digital archive.

David Icove

Fire Forensics

David Icove is the Underwriters Laboratory Professor of Practice in UT’s Tickle College of Engineering. He helped create the National Joint Terrorism Task Force, co-authored what is essentially the encyclopedia of fire investigations, and trains firefighters all over the world.



Data collection information

Tennessee Today E-newsletter

January – March 2018


9,260

Recipients

38%

Open Rate



Most Popular Stories

Amelia Earhart, circa 1936. Harris & Ewing Collection, Library of Congress



Data collection information

Vol Update E-newsletter

January – March 2018


29,915

Recipients

48%

Open Rate



Most Popular Stories



Data collection information

Creative Projects

January – March 2018


Featured Projects

"Clear the Air" — Be Well Announces Smoke-Free Campus Policy

Campaign materials developed to announce, explain, and support the Smoke-free Campus Policy.


Calendar screenshot

calendar.utk.edu

In January, we launched a new campus events promotion calendar. It allows campus communicators to manage their own events. Students, faculty, and staff can create profiles to follow events and share their interests with colleagues.


Data collection information

Social Media

January – March 2018


Facebook



Twitter



Instagram



Data collection information

Video

January – March 2018


Featured Videos

United at the Rock Against Racism

University of Tennessee students, faculty and staff take a stand against racism and hate by placing painted hand prints on the Rock.


Experience Learning - Alternative Break

UT’s Alternative Break Program is celebrating its 25th anniversary. Student William Hogue discusses how a trip during his first year at UT inspired him to lead a weekend Alternative Break experience to the Great Smoky Mountains.


Data collection information

Events

January – March 2018


15

Special Events Coordinated


1,350

Attendees

Lecia Brooks, outreach director for the Southern Poverty Law Center, speaks to students, faculty and staff in February 2018.



Data collection information

WUOT 91.9FM


70,800

Average Weekly Listeners

90,455

Average Monthly Streams



Data collection information