This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
April – June 2019
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
Smiling really can make people feel happier, according to a new paper authored by Nicholas Coles, PhD student in social psychology.
Top Notable Media Outlets Placed
Top Experts
The US administration is stepping up scrutiny of Big Tech firms, which could result in a series of drawn-out legal battles aimed at reining in—and potentially breaking up—giants such as Google, Amazon and Facebook.
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utk.edu
April – June 2019
Pageviews
Website Users
Top Stories
Outstanding Impressions
UT’s nationally ranked graduate printmaking program produces artists, educators, and business owners who make outstanding impressions worldwide.
Make Yourself at Home
Ingrid Ruffin’s creativity as a student-success librarian helps freshmen connect to campus.
Full Circle
Rising from a first-generation college student to serve as UT’s interim chancellor, Wayne Davis believes in helping others reach their full potential.
Data collection information Tennessee Today E-newsletter
April – June 2019
Recipients
Open Rate
Most Popular Stories
Carol Tenopir, a Chancellor’s Professor in the School of Information Sciences, was honored as Macebearer by Interim Chancellor Wayne T. Davis.
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Vol Update E-newsletter
April – June 2019
Recipients
Open Rate
Most Popular Stories
Lauren Hannah protects her children from the rain with her gown while leaving the College of Social Work commencement at Thompson-Boling Arena on May 11, 2019.
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Creative Projects
April – June 2019
Featured Projects
Torchbearer Spring 2019
The cover of the spring issue of Torchbearer celebrates Grant Rigney, UT’s eighth Rhodes Scholar. The feature story, “The Natural Classroom,” explores the many ways UT benefits from the Smoky Mountains National Park’s proximity to campus to provide experiential learning and research opportunities for students and faculty.
The Hill, Unleashed!
In January 2019, the web team announced a major upgrade to the UT web templates and theme. Included in the many WordPress updates was the ability to toggle to a full-width version of the templates. The McClung Museum and Sustainability websites were launched in 2Q 2019 and both demonstrate this new and impactful design option.
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Social Media
April – June 2019
Followers
Growth
Impressions
Followers
Growth
Impressions
Followers
Growth
Impressions
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Video
April – June 2019
Featured Videos
Vols Hike the Hill in Heels
On April 2, 2019, hundreds of Volunteers came together during the fifth annual Hike the Hill in Heels event. During Sexual Assault Awareness Month, all Volunteers were asked to join the university in helping to change the statistics surrounding sexual assault on our campus and beyond.
From Big Top to Rocky Top, Ossyra Embodies Volunteer Spirit
Many college students celebrate graduation by traveling or having a grand adventure—something that allows them to see world from varying perspectives. Jessica Ossyra has been there, done that. Ossyra has already visited all 50 states and 30-plus countries thanks to her time as a circus performer.
Seniors Bid Farewell at Aloha Oe
At the 2019 Aloha Oe ceremony, graduating seniors received the Torch of Service, pledging to serve both the university and their communities as responsible and loyal alumni.
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Events
April – June 2019
Special Events Coordinated
60,500
Attendees
Smokey meet Smokey. Ten statues commemorating each of the dogs that have served as Smokey were unveiled on April 13, 2019.
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WUOT 91.9FM
April - June 2019
Average Weekly Listeners
Average Monthly Streams
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