Updates and Information on Coronavirus (COVID-19)
Skip to content Skip to main navigation Report an accessibility issue
impact report header

Impact Report: April–June 2019

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

April – June 2019


4,330

Positive Media Mentions

1,554

Faculty Expert Citings



Most Popular News Stories

Woman smiling against backdrop of gray wall.

Smiling really can make people feel happier, according to a new paper authored by Nicholas Coles, PhD student in social psychology.



Top Notable Media Outlets Placed

CNN logo
Associated Press Logo
BBC News
New York Times logo

NPR logo
huffingtonpost_logo
fox news logo

WIRED Magazine
gizmodo_logo
Wall Street Journal logo


Top Experts

The looming U.S. antitrust investigation of Google is galvanizing as many as a dozen companies to gather their longstanding complaints about the Alphabet Inc. unit and consider bringing them to the Justice Department as the probe gets underway, according to people familiar with the matter

The US administration is stepping up scrutiny of Big Tech firms, which could result in a series of drawn-out legal battles aimed at reining in—and potentially breaking up—giants such as Google, Amazon and Facebook.



Data collection information

utk.edu

April – June 2019


1,464,727

Pageviews

399,543

Website Users



Top Stories

An art professor demonstrates printmaking technique to a student.

Outstanding Impressions

UT’s nationally ranked graduate printmaking program produces artists, educators, and business owners who make outstanding impressions worldwide.


A librarian laughs with first-generation students.

Make Yourself at Home

Ingrid Ruffin’s creativity as a student-success librarian helps freshmen connect to campus.

Wayne Davis smiles, wearing an orange shirt and blue blazer.

Full Circle

Rising from a first-generation college student to serve as UT’s interim chancellor, Wayne Davis believes in helping others reach their full potential.



Data collection information

Tennessee Today E-newsletter

April – June 2019


9,725

Recipients

38%

Open Rate



Most Popular Stories

Carol Tenopir, a Chancellor’s Professor in the School of Information Sciences, was honored as Macebearer by Interim Chancellor Wayne T. Davis.



Data collection information

Vol Update E-newsletter

April – June 2019


24,573

Recipients

49%

Open Rate



Most Popular Stories

Mother, Dr. Lauren Hannah, protects her children from the rain with her gown while leaving the College of Social Work Commencement inside Thompson-Boling Arena

Lauren Hannah protects her children from the rain with her gown while leaving the College of Social Work commencement at Thompson-Boling Arena on May 11, 2019.



Data collection information

Creative Projects

April – June 2019


Featured Projects

Torchbearer Spring 2019

The cover of the spring issue of Torchbearer celebrates Grant Rigney, UT’s eighth Rhodes Scholar. The feature story, “The Natural Classroom,” explores the many ways UT benefits from the Smoky Mountains National Park’s proximity to campus to provide experiential learning and research opportunities for students and faculty.



Screenshots of two websites

The Hill, Unleashed!

In January 2019, the web team announced a major upgrade to the UT web templates and theme. Included in the many WordPress updates was the ability to toggle to a full-width version of the templates. The McClung Museum and Sustainability websites were launched in 2Q 2019 and both demonstrate this new and impactful design option.


Data collection information

Social Media

April – June 2019


Facebook



Twitter



Instagram



Data collection information

Video

April – June 2019


Featured Videos

Vols Hike the Hill in Heels

On April 2, 2019, hundreds of Volunteers came together during the fifth annual Hike the Hill in Heels event. During Sexual Assault Awareness Month, all Volunteers were asked to join the university in helping to change the statistics surrounding sexual assault on our campus and beyond.


From Big Top to Rocky Top, Ossyra Embodies Volunteer Spirit

Many college students celebrate graduation by traveling or having a grand adventure—something that allows them to see world from varying perspectives. Jessica Ossyra has been there, done that. Ossyra has already visited all 50 states and 30-plus countries thanks to her time as a circus performer.

Seniors Bid Farewell at Aloha Oe

At the 2019 Aloha Oe ceremony, graduating seniors received the Torch of Service, pledging to serve both the university and their communities as responsible and loyal alumni.



Data collection information

Events

April – June 2019


33

Special Events Coordinated


60,500

Attendees

Smokey meet Smokey. Ten statues commemorating each of the dogs that have served as Smokey were unveiled on April 13, 2019.



Data collection information

WUOT 91.9FM

April - June 2019



69,700

Average Weekly Listeners

95,281

Average Monthly Streams



Data collection information