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Impact Report: April–June 2018

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

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Media Coverage

April – June 2018


Positive Media Mentions


Faculty Expert Citings

Most Popular News Stories

Illustration from Washington Post

An illustration by Curt Merlo for The Washington Post that accompanied a story about UT psychologist Patrick Grzanka's work.

Top Notable Media Outlets Placed

CNN logo
BBC News
fox news logo
Associated Press Logo

New York Times logo
Washington Post logo
cnbc logo

Wall Street Journal logo
Los Angeles Times logo
Newsweek logo

Top Experts

Mobile phone apps screen

College of Law Professor Maurice Stucke's expertise in antitrust law and data privacy made him UT's top-cited expert for the second quarter.

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April – June 2018




Website Users

Top Stories

Torchbearer story image

Lighting the Way

April marked the 50th anniversary of the Volunteer Statue, also known as the Torchbearer. This story highlights its history and features original video content.

Jim and Judi Herbert photo

Real-Life Solutions

On June 22, the College of Agricultural Sciences and Natural Resources was renamed the Herbert College of Agriculture following a gift by Jim and Judi Herbert.

25 Years of Volunteers image

25 Years of Volunteers

Told through the experiences of two student volunteers, this story relates the impact of UT’s alternative spring break program on communities across the nation.

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Tennessee Today E-newsletter

April – June 2018




Open Rate

Most Popular Stories

honors banquet

Outstanding students and faculty members are recognized during the Chancellor’s Honor Banquet.

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Vol Update E-newsletter

April – June 2018




Open Rate

Most Popular Stories


Students enjoying the Volapalooza music festival in Thompson-Boling Arena.

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Creative Projects

April – June 2018

Featured Projects

Spring Commencement

In addition to capturing the highlights of each ceremony through photography, Creative Communications produced each Commencement program and shared a special Commencement poem on social media.

Screenshot of new campus map

Interactive Campus Map

In June 2018, UT launched a new interactive campus map, the result of a collaboration among Creative Communications, Facilities Services, and Campus and Auxiliary Operations. The new map features three-dimensional renderings of campus buildings, parking areas, and points of interest such as dining and Vol Shop locations as well as a live feed of the campus transit system.

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Social Media

April – June 2018




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April – June 2018

Featured Videos

Torchbearer 50th Anniversary

Celebrating the 50th anniversary of the Torchbearer – “One that beareth the torch shadoweth oneself, to give light to others.”

Commencement 2018 - Deidria Tankersley

Graduating UT senior, Deidria Tankersley successfully completes her lifelong goal to join the Pride of the Southland, but only after she successfully beat breast cancer.

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April – June 2018


Special Events Coordinated



Class of 2018 graduates celebrate Aloha Oe

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April - June 2018


Average Weekly Listeners


Average Monthly Streams

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