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Impact Report: April–June 2018

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

April – June 2018


4,699

Positive Media Mentions

2,543

Faculty Expert Citings



Most Popular News Stories

Illustration from Washington Post

An illustration by Curt Merlo for The Washington Post that accompanied a story about UT psychologist Patrick Grzanka's work.



Top Notable Media Outlets Placed

CNN logo
BBC News
fox news logo
Associated Press Logo

New York Times logo
Washington Post logo
forbes_logo
cnbc logo

Wall Street Journal logo
huffingtonpost_logo
Los Angeles Times logo
Newsweek logo


Top Experts

Mobile phone apps screen

College of Law Professor Maurice Stucke's expertise in antitrust law and data privacy made him UT's top-cited expert for the second quarter.



Data collection information

utk.edu

April – June 2018


1,806,420

Pageviews

485,128

Website Users



Top Stories

Torchbearer story image

Lighting the Way

April marked the 50th anniversary of the Volunteer Statue, also known as the Torchbearer. This story highlights its history and features original video content.


Jim and Judi Herbert photo

Real-Life Solutions

On June 22, the College of Agricultural Sciences and Natural Resources was renamed the Herbert College of Agriculture following a gift by Jim and Judi Herbert.

25 Years of Volunteers image

25 Years of Volunteers

Told through the experiences of two student volunteers, this story relates the impact of UT’s alternative spring break program on communities across the nation.



Data collection information

Tennessee Today E-newsletter

April – June 2018


8,570

Recipients

41%

Open Rate



Most Popular Stories

honors banquet

Outstanding students and faculty members are recognized during the Chancellor’s Honor Banquet.



Data collection information

Vol Update E-newsletter

April – June 2018


13,845

Recipients

53%

Open Rate



Most Popular Stories

volapalooza

Students enjoying the Volapalooza music festival in Thompson-Boling Arena.



Data collection information

Creative Projects

April – June 2018


Featured Projects

Spring Commencement

In addition to capturing the highlights of each ceremony through photography, Creative Communications produced each Commencement program and shared a special Commencement poem on social media.


Screenshot of new campus map

Interactive Campus Map

In June 2018, UT launched a new interactive campus map, the result of a collaboration among Creative Communications, Facilities Services, and Campus and Auxiliary Operations. The new map features three-dimensional renderings of campus buildings, parking areas, and points of interest such as dining and Vol Shop locations as well as a live feed of the campus transit system.


Data collection information

Social Media

April – June 2018


Facebook



Twitter



Instagram



Data collection information

Video

April – June 2018


Featured Videos

Torchbearer 50th Anniversary

Celebrating the 50th anniversary of the Torchbearer – “One that beareth the torch shadoweth oneself, to give light to others.”


Commencement 2018 - Deidria Tankersley

Graduating UT senior, Deidria Tankersley successfully completes her lifelong goal to join the Pride of the Southland, but only after she successfully beat breast cancer.


Data collection information

Events

April – June 2018


22

Special Events Coordinated


58,000

Attendees

Class of 2018 graduates celebrate Aloha Oe



Data collection information

WUOT 91.9FM

April - June 2018


77,300

Average Weekly Listeners

84,978

Average Monthly Streams



Data collection information