This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
April – June 2018
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
An illustration by Curt Merlo for The Washington Post that accompanied a story about UT psychologist Patrick Grzanka's work.
Top Notable Media Outlets Placed
Top Experts
College of Law Professor Maurice Stucke's expertise in antitrust law and data privacy made him UT's top-cited expert for the second quarter.
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utk.edu
April – June 2018
Pageviews
Website Users
Top Stories
Lighting the Way
April marked the 50th anniversary of the Volunteer Statue, also known as the Torchbearer. This story highlights its history and features original video content.
Real-Life Solutions
On June 22, the College of Agricultural Sciences and Natural Resources was renamed the Herbert College of Agriculture following a gift by Jim and Judi Herbert.
25 Years of Volunteers
Told through the experiences of two student volunteers, this story relates the impact of UT’s alternative spring break program on communities across the nation.
Data collection information Tennessee Today E-newsletter
April – June 2018
Recipients
Open Rate
Most Popular Stories
Outstanding students and faculty members are recognized during the Chancellor’s Honor Banquet.
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Vol Update E-newsletter
April – June 2018
Recipients
Open Rate
Most Popular Stories
Students enjoying the Volapalooza music festival in Thompson-Boling Arena.
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Creative Projects
April – June 2018
Featured Projects
Spring Commencement
In addition to capturing the highlights of each ceremony through photography, Creative Communications produced each Commencement program and shared a special Commencement poem on social media.
Interactive Campus Map
In June 2018, UT launched a new interactive campus map, the result of a collaboration among Creative Communications, Facilities Services, and Campus and Auxiliary Operations. The new map features three-dimensional renderings of campus buildings, parking areas, and points of interest such as dining and Vol Shop locations as well as a live feed of the campus transit system.
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Social Media
April – June 2018
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
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Video
April – June 2018
Featured Videos
Torchbearer 50th Anniversary
Celebrating the 50th anniversary of the Torchbearer – “One that beareth the torch shadoweth oneself, to give light to others.”
Commencement 2018 - Deidria Tankersley
Graduating UT senior, Deidria Tankersley successfully completes her lifelong goal to join the Pride of the Southland, but only after she successfully beat breast cancer.
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Events
April – June 2018
Special Events Coordinated
58,000
Attendees
Class of 2018 graduates celebrate Aloha Oe
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WUOT 91.9FM
April - June 2018
Average Weekly Listeners
Average Monthly Streams
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