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Building a Website for the University of Tennessee


11:20 a.m.–12:10 p.m.

Hosted by

Office of Communications and Marketing


When you think about our website, you probably think of your website: your college, department, or unit site, one of the hundreds hosted and maintained by communicators across UT. But to our users, it’s all one website—and frankly, navigating through it isn’t always a great experience. In this session, we’ll explore the importance of a cohesive strategy that serves our audiences and guides them through a seamless digital experience. We’ll look at where we are today and where we want to be a few years from now. You’ll leave with an understanding of what you can do right now to improve your website and help our audiences have a better experience navigating our website.


Chris Ecols
Director of Digital Communications
Office of Communications and Marketing

Chris Echols has over 20 years of experience at UT, including 13 years as a full-time employee, in a career spanning television production, software development, graphic design, illustration, and web design.