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Importance of the Brand


August 9, 8:45–9:00 a.m.


As the leader of one of the most recognizable athletics brands in the country, Dr. Mónica M. Lebrón shares her insight on the importance of building a strong brand, her approach to the shared institutional and athletics brand, and the critical role of communications and marketing professionals.


Monica Lebron

Dr. Mónica M. Lebrón
Deputy AD for Championship Resources
Tennessee Athletics