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Analytics & Reporting: Conveying the Value of Our Work

Time: August 4, 9:40 a.m.

Session Description

For many communications professionals, a regular part of the job involves setting goals, collecting data, analyzing our work, and sharing the results. Hear tips for how you can use data and reporting to inform decision-making, demonstrate progress, and show the value of communications work. 

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Jessy Lawrence
Executive Director of Communications and Donor Experience
Office of Advancement

As the executive director of communications and donor experience, Jessy Lawrence leads the Office of Advancement’s efforts in marketing, communications, stewardship, and donor relations—helping to keep UT alumni engaged and ensure that donors know the impact of their giving. Before she moved to Knoxville and joined UT in 2014, most of her career was spent at a private marketing and design agency in Lansing, Michigan. She received her BFA from Eastern Michigan University (2009) in marketing and graphic design and her master’s in public relations from UT (2019).