Join us for the third annual CommuniCon conference.
Thursday, July 18
8 a.m.–5 p.m.
8–9 a.m. Check-in
9 a.m. Welcome
9:15 a.m. Keynote: 10 Ways to Have a Better Conversation
Celeste Headlee, communication and human nature expert, award-winning journalist, and author
10:15 a.m. Break
We are asking attendees to preregister for two of our three morning roundtables and workshops. Simply select a time slot for the session or sessions you wish to attend. Please don’t double-book yourself!
You may also choose to leave one or both time slots open to browse our Vendor Fair or stop by the Office of Communications and Marketing Help Desk to find out more about the resources and templates available to help with your communications needs, from design to accessibility. Vendor Fair participants include University Printing & Mail, Bacon & Company, The Universal Group, PatDome Promotions, Brandon’s Awards, and Vol Dining. Both are located in the Ballroom Lobby and will be open through lunch.
Social Media Group Therapy Roundtable
Social media on a university campus is part marketing, part PR, and a lot of customer service. Learn how social media accounts across campus are successfully engaging with students, and share your successes with the group.
Social on the Go Workshop
(Room 367, Limited to 15 participants)
There are more social platforms than ever before. In this workshop, hear about some of the tools and strategies used by OCM and Alumni to engage users, then try it out for yourself as you produce your own Instagram story.
12 p.m. Lunch
1 p.m. Lighting the Way: 225th Anniversary Celebration
Learn how the campus-wide 225th anniversary campaign was developed and get a glimpse at the communications and events planned for the year.
2 p.m. Break
2:15 p.m. Afternoon Block
Choose one of two sessions to attend. No preregistration required.
Campus communicators spend countless hours drafting emails and web copy, finding the perfect photo, designing print pieces, planning campaigns, and coordinating events. But how much time do you spend measuring the success of your efforts? From tracking clicks, visits, and opens along the way to diving deeper into analytics at the end of a campaign, this panel will discuss the importance of quantitative and qualitative metrics in strategic communications work and answer your questions on how to gather and use metrics to inform decisions.
State of the Media: How Our Current Landscape Affects What Stories Journalists Tell
This session will be a focused discussion on the state of the media in East Tennessee, including local journalists from print, web, television, and radio. Panelists will provide an overview of the current media landscape, including what stories journalists are looking to tell and how they tell those stories. This session provides communicators and public relations professionals with an understanding of how they can work with local media to highlight stories that are important to the university and the community.
3:15 p.m. Break
3:30 p.m. Show and Tell, Powered by PechaKucha™
Your colleagues have something exciting they want to share with you—whether it’s something they have seen, or something they plan to execute soon. In the PechaKucha™ 20×20 format, presenters show and discuss 20 images for 20 seconds each.
5 p.m. Social Hour
Note: A mini taco bar, tea, and water will be provided. Attendees will be responsible for any other drink purchases. Cash only.