Campus communicators have a lot of wonderful stories to tell. In an environment where information and platforms are proliferating, we have to tell those stories with purpose, discipline, and strategy.
Stories about the University of Tennessee should answer not just the who, what, when, and where, but also a bigger “why”—why this story is emblematic of UT values, people, and ideas; why this UT way of thinking and behaving matters; why audiences should care.
In these sessions for campus communicators, Jacob Rudolph, from the Office of Communications and Marketing, will provide an overview of the university’s brand message strategy and explain how it can be used to align storytelling across the institution. Sessions will include practical guidance for how you can focus your content through the lens of our three message pillars