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Impact Report: July–September 2019

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.


Data collection information

Media Coverage

July - September 2019


6,105

Positive Media Mentions

725

Faculty Expert Citings



Most Popular News Stories

The Rock is painted with a T-shirt design from an elementary school student from Florida.



Top Notable Media Outlets Placed

CNN logo
fox news logo
Washington Post logo
Associated Press Logo

Wall Street Journal logo
NPR logo
nbc news logo
forbes_logo

The Atlantic logo
National-Geographic-logo
the guardian logo


Top Experts

An x-ray of teeth.

Matthew Cooper, a UT psychology professor, says that when a person perceives a threat in their environment, the body responds defensively.



Data collection information

utk.edu

July - September 2019


1,660,356

Pageviews

514,648

Website Users



Top Stories

White, hand-drawn letters UT on an orange background

Admission, Scholarship Given to Young Fan

Heartwarming story about a young Vol fan who designed his own t-shirt, was bullied by his peers, and then after public attention was drawn to his plight was offered both conditional admissions and a scholarship to the university.


Chancellor Donde Plowman

Leading by Example

This story was posted for Chancellor Donde Plowman’s first week and several weeks to follow, including the first week of classes. It is a profile of her leadership style as well as reflections on what it means to be a Volunteer. This was the last Volunteer Story to occupy top billing in the old homepage design. Once it came down, our new homepage design was launched.

Students take a selfie with Smokey

Welcome to Campus

We launched a redesigned homepage on August 19 to coincide with the beginning of the fall semester. The Volunteer Story is no longer the only featured story at the top of the page—instead, there are four stories to choose from, one of which has greater visual priority. This story was the larger of the four.



Data collection information

Tennessee Today E-newsletter

July - September 2019


9,916

Recipients

37%

Open Rate



Most Popular Stories

Crowning the Hill, Ayres Hall, named after President Brown Ayres, is one of the most recognizable symbols of the university.

Ayres Hall, a four-story brick and limestone structure completed on the summit of the Hill in 1921, is UT’s most recognized academic building. It took the place of West College, Old College, and East College.



Data collection information

Vol Update E-newsletter

July - September 2019


21,264

Recipients

58%

Open Rate



Most Popular Stories

Students participate in Torch Night during Welcome Week, a series of events welcoming students back to campus for a new year.



Data collection information

Creative Projects

July - September 2019


Featured Projects

Screenshots of redesigned homepage

Redesigned utk.edu Home Page

The homepage of utk.edu was redesigned to accommodate more than one feature story. This was done in anticipation of an uptick in important features supporting a new Chancellor and her vision as well as the celebration of the 225th anniversary of the university.


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Social Media

July - September 2019


Facebook



Twitter



Instagram



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Video

July - September 2019


Featured Videos

UT Celebrates 225 Years of Lighting the Way

The University of Tennessee is celebrating its storied past and charting its future. What began as Blount College in 1794 is now Tennessee’s flagship university and premier public research institution. Today UT educates more students, conducts more groundbreaking research, and receives more support from stakeholders than at any other time in its history. All who find a path to their future at UT carry with them the legacy of showing up to answer a call and a tradition of excellence in their endeavors. Volunteers have been working together to light the way for others through service and discovery for 225 years. The light of this university is seen in every corner of Tennessee and throughout the world—a beacon shining bright. Video narrated by UT alumnus and champion Peyton Manning.


UT Surprises Austin-East Students with Scholarships

Rocky Top came to Austin-East to admit two students and give them Flagship Scholarships to cover their tuition and fees. The University of Tennessee, Knoxville, offers these scholarships to admitted freshmen who graduate from one of Tennessee’s 32 designated Flagship high schools.


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Events

July - September 2019


27

Special Events Coordinated


20,000

Attendees

Smokey joins UT's 225th birthday celebration!



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WUOT 91.9FM

July - September 2019


72,900

Average Weekly Listeners

98,189

Average Monthly Streams



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