This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
July - September 2019
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
The Rock is painted with a T-shirt design from an elementary school student from Florida.
Top Notable Media Outlets Placed
Top Experts
Matthew Cooper, a UT psychology professor, says that when a person perceives a threat in their environment, the body responds defensively.
Data collection information
utk.edu
July - September 2019
Pageviews
Website Users
Top Stories
Admission, Scholarship Given to Young Fan
Heartwarming story about a young Vol fan who designed his own t-shirt, was bullied by his peers, and then after public attention was drawn to his plight was offered both conditional admissions and a scholarship to the university.
Leading by Example
This story was posted for Chancellor Donde Plowman’s first week and several weeks to follow, including the first week of classes. It is a profile of her leadership style as well as reflections on what it means to be a Volunteer. This was the last Volunteer Story to occupy top billing in the old homepage design. Once it came down, our new homepage design was launched.
Welcome to Campus
We launched a redesigned homepage on August 19 to coincide with the beginning of the fall semester. The Volunteer Story is no longer the only featured story at the top of the page—instead, there are four stories to choose from, one of which has greater visual priority. This story was the larger of the four.
Data collection information Tennessee Today E-newsletter
July - September 2019
Recipients
Open Rate
Most Popular Stories
Ayres Hall, a four-story brick and limestone structure completed on the summit of the Hill in 1921, is UT’s most recognized academic building. It took the place of West College, Old College, and East College.
Data collection information
Vol Update E-newsletter
July - September 2019
Recipients
Open Rate
Most Popular Stories
Students participate in Torch Night during Welcome Week, a series of events welcoming students back to campus for a new year.
Data collection information
Creative Projects
July - September 2019
Featured Projects
Redesigned utk.edu Home Page
The homepage of utk.edu was redesigned to accommodate more than one feature story. This was done in anticipation of an uptick in important features supporting a new Chancellor and her vision as well as the celebration of the 225th anniversary of the university.
Data collection information
Social Media
July - September 2019
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
Data collection information
Video
July - September 2019
Featured Videos
UT Celebrates 225 Years of Lighting the Way
The University of Tennessee is celebrating its storied past and charting its future. What began as Blount College in 1794 is now Tennessee’s flagship university and premier public research institution. Today UT educates more students, conducts more groundbreaking research, and receives more support from stakeholders than at any other time in its history. All who find a path to their future at UT carry with them the legacy of showing up to answer a call and a tradition of excellence in their endeavors. Volunteers have been working together to light the way for others through service and discovery for 225 years. The light of this university is seen in every corner of Tennessee and throughout the world—a beacon shining bright. Video narrated by UT alumnus and champion Peyton Manning.
UT Surprises Austin-East Students with Scholarships
Rocky Top came to Austin-East to admit two students and give them Flagship Scholarships to cover their tuition and fees. The University of Tennessee, Knoxville, offers these scholarships to admitted freshmen who graduate from one of Tennessee’s 32 designated Flagship high schools.
Data collection information
Events
July - September 2019
Special Events Coordinated
20,000
Attendees
Smokey joins UT's 225th birthday celebration!
Data collection information
WUOT 91.9FM
July - September 2019
Average Weekly Listeners
Average Monthly Streams
Data collection information