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Impact Report: October–December 2017

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

October – December 2017


3,190

Positive Media Mentions

1,996

Faculty Expert Citings



Most Popular News Stories

Aerial View of Fort Jefferson on Garden Key and Bush Key in Dry Tortugas National Park. (National Park Service)

Aerial View of Fort Jefferson on Garden Key and Bush Key in Dry Tortugas National Park. (National Park Service)



Top Notable Media Outlets Placed

Associated Press Logo
CNN logo
forbes_logo
newyorkdailynews_logo

harvardbusinessreview_logo
mentalfloss_logo
internationalbusinesstimes_logo
dailymail_logo

National-Geographic-logo
theindependent_logo
Popular Mechanics logo
The Atlantic logo

New York Times logo
Wall Street Journal logo
cbsnews_logo
insidehighered_logo


Top Experts

Cars from an Amtrak train that derailed lie spilled onto Interstate 5 on December 18, 2017, in DuPont, Washington. (Bettina Hansen/The Seattle Times)

Cars from an Amtrak train that derailed lie spilled onto Interstate 5 on December 18, 2017, in DuPont, Washington. (Bettina Hansen/The Seattle Times)



Data collection information

utk.edu

October – December 2017


2,176,729

Pageviews

569,295

Website Users



Top Stories

Advancing the Evidence

No one has done more to help us understand what happens to the human body after death than Professor Emeritus Bill Bass.

In addition to being the top story for the quarter, “Advancing the Evidence” was also the most viewed Volunteer Story of 2017.


Reforms for Refugees

As the United Nations reports a record number of people forced from home, UT honors student Hera Jay Brown is taking a new look at refugee policies in the United States and abroad.

“Reforms for Refugees” was also the second most viewed Volunteer Story of 2017.

Launch Time

In six years’ time, Lee Riedinger has launched two cutting-edge PhD programs at UT in the increasingly important areas of energy and data science.



Data collection information

Tennessee Today E-newsletter

October – December 2017


9,460

Recipients

37%

Open Rate



Most Popular Stories

fire extinguisher

University employees are required to be trained annually in the proper use of a fire extinguisher.



Data collection information

Vol Update E-newsletter

October – December 2017


31,712

Recipients

48%

Open Rate



Most Popular Stories

Portugal. The Man

Portugal. The Man performs at Volapalooza 2016.



Data collection information

Creative Projects

October – December 2017


Featured Projects

Screenshots of redesigned website

UT News

A complete redesign and rebranding of the university’s primary news site. The new design is much more visually stimulating than the previous site with a greater emphasis on photography and other media incorporated. The navigation was reconceptualized. The site is also more mobile friendly and better optimized for SEO. The site was also rebranded to make it easier to identify its purpose.


College of Architecture + Design Annual Report 2017

A 44-page document celebrating the college’s achievements in 2017.


Data collection information

Social Media

October – December 2017


Facebook



Twitter



Instagram



Data collection information

Video

October – December 2017


Featured Videos

Big Orange Give 2017

This video, featuring Peyton Manning, was part of the promotional push for the Big Orange Give, which raised over $1.4 million in one day, far exceeding our $1 million goal. This video was viewed over 128,000 times on Facebook.


Undergraduate Research at ORNL

One of a series of videos created to highlight the opportunities for undergraduate research at the Oak Ridge National Laboratory.


Data collection information

Events

October – December 2017


26

Special Events Coordinated


17,000

Attendees

Chancellor Beverly Davenport congratulates a graduate at the 2017 fall commencement ceremony.



Data collection information

WUOT 91.9FM

October-December 2017


70,800

Average Weekly Listeners

95,436

Average Monthly Streams



Data collection information