This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
October – December 2017
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
Aerial View of Fort Jefferson on Garden Key and Bush Key in Dry Tortugas National Park. (National Park Service)
Top Notable Media Outlets Placed
Top Experts
Cars from an Amtrak train that derailed lie spilled onto Interstate 5 on December 18, 2017, in DuPont, Washington. (Bettina Hansen/The Seattle Times)
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utk.edu
October – December 2017
Pageviews
Website Users
Top Stories
Advancing the Evidence
No one has done more to help us understand what happens to the human body after death than Professor Emeritus Bill Bass.
In addition to being the top story for the quarter, “Advancing the Evidence” was also the most viewed Volunteer Story of 2017.
Reforms for Refugees
As the United Nations reports a record number of people forced from home, UT honors student Hera Jay Brown is taking a new look at refugee policies in the United States and abroad.
“Reforms for Refugees” was also the second most viewed Volunteer Story of 2017.
Launch Time
In six years’ time, Lee Riedinger has launched two cutting-edge PhD programs at UT in the increasingly important areas of energy and data science.
Data collection information Tennessee Today E-newsletter
October – December 2017
Recipients
Open Rate
Most Popular Stories
University employees are required to be trained annually in the proper use of a fire extinguisher.
Data collection information
Vol Update E-newsletter
October – December 2017
Recipients
Open Rate
Most Popular Stories
Portugal. The Man performs at Volapalooza 2016.
Data collection information
Creative Projects
October – December 2017
Featured Projects
UT News
A complete redesign and rebranding of the university’s primary news site. The new design is much more visually stimulating than the previous site with a greater emphasis on photography and other media incorporated. The navigation was reconceptualized. The site is also more mobile friendly and better optimized for SEO. The site was also rebranded to make it easier to identify its purpose.
College of Architecture + Design Annual Report 2017
A 44-page document celebrating the college’s achievements in 2017.
Data collection information
Social Media
October – December 2017
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
Data collection information
Video
October – December 2017
Featured Videos
Big Orange Give 2017
This video, featuring Peyton Manning, was part of the promotional push for the Big Orange Give, which raised over $1.4 million in one day, far exceeding our $1 million goal. This video was viewed over 128,000 times on Facebook.
Undergraduate Research at ORNL
One of a series of videos created to highlight the opportunities for undergraduate research at the Oak Ridge National Laboratory.
Data collection information
Events
October – December 2017
Special Events Coordinated
17,000
Attendees
Chancellor Beverly Davenport congratulates a graduate at the 2017 fall commencement ceremony.
Data collection information
WUOT 91.9FM
October-December 2017
Average Weekly Listeners
Average Monthly Streams
Data collection information