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Impact Report: July–September 2017

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.

Data collection information

Media Coverage

July–September 2017


3,810

Positive Media Mentions

1,730

Faculty Expert Citings



Most Popular News Stories

A UT study found that young adults who tended to feel their developmental needs were not being fulfilled by their primary partner participated in infidelity in an attempt to get those needs met elsewhere.



Top Notable Media Outlets Placed

refinery29_logo
thetelegraph_logo
politico_logo

Associated Press Logo
Washington Post logo
NPR logo

Scientific American
huffingtonpost_logo
internationalbusinesstimes_logo


Top Experts

Students watch the solar eclipse from the lawn of Ayres Hall on August 21.



Data collection information

utk.edu

July–September 2017


2,321,843

Pageviews

558,361

Website Users



Top Stories

astronaut giving a thumbs up sign

Big Orange in Orbit

Over the past 35 years, 10 UT graduates have advanced the American space program as NASA astronauts.


Ben Murphy poses with life-sized Lego figures of Batman and Robin

Batman Builder

A cinema studies alum helped make a box office blockbuster less than two years after graduating.

Student wearing VR glasses superimposed over a Martian Landscape

Absolute Blast

A UT grad student is one of only a few researchers worldwide exploring Mars in augmented reality.



Data collection information

Tennessee Today E-newsletter

July–September 2017


9,365

Recipients

39%

Open Rate



Most Popular Stories

Eclipse 2017

In this NASA image, the sun is eclipsed by the moon, exposing the solar corona.



Data collection information

Vol Update E-newsletter

July–September 2017


22,888

Recipients

59%

Open Rate



Most Popular Stories

Peyton Manning attends a College Football Hall of Fame plaque presentation on September 30 at Neyland Stadium.



Data collection information

Creative Projects

July–September 2017


Featured Projects

Join the Journey Campaign Materials

Join the Journey Campaign Launch

A suite of materials supporting the comprehensive campaign launch.


Meet UT Website

Meet UT Admissions Campaign Website

A minisite to support the university’s undergraduate enrollment efforts.


Data collection information

Social Media

July–September 2017


Facebook



Twitter



Instagram



Data collection information

Video

July–September 2017


Featured Videos

2017 Great American Eclipse

A video promoting university experts in advance of the August 21 eclipse.


Welcome Week 2017 - Rachel Danneker

A video featuring incoming student Rachel Danneker that ran during Welcome Week 2017.


Data collection information

Events

July–September 2017


10

Special Events Coordinated


13,600

Attendees

More than 700 guests celebrated the launch of the Journey to the Top campaign on September 22.



Data collection information

WUOT 91.9FM

January–March 2017


79,000

Average Weekly Listeners

76,047

Average Monthly Streams



Data collection information