This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts. View previous reports.
Data collection information
Media Coverage
July–September 2017
Positive Media Mentions
Faculty Expert Citings
Most Popular News Stories
A UT study found that young adults who tended to feel their developmental needs were not being fulfilled by their primary partner participated in infidelity in an attempt to get those needs met elsewhere.
Top Notable Media Outlets Placed
Top Experts
Students watch the solar eclipse from the lawn of Ayres Hall on August 21.
Data collection information
utk.edu
July–September 2017
Pageviews
Website Users
Top Stories
Big Orange in Orbit
Over the past 35 years, 10 UT graduates have advanced the American space program as NASA astronauts.
Batman Builder
A cinema studies alum helped make a box office blockbuster less than two years after graduating.
Absolute Blast
A UT grad student is one of only a few researchers worldwide exploring Mars in augmented reality.
Data collection information Tennessee Today E-newsletter
July–September 2017
Recipients
Open Rate
Most Popular Stories
In this NASA image, the sun is eclipsed by the moon, exposing the solar corona.
Data collection information
Vol Update E-newsletter
July–September 2017
Recipients
Open Rate
Most Popular Stories
Peyton Manning attends a College Football Hall of Fame plaque presentation on September 30 at Neyland Stadium.
Data collection information
Creative Projects
July–September 2017
Featured Projects
Join the Journey Campaign Launch
A suite of materials supporting the comprehensive campaign launch.
Meet UT Admissions Campaign Website
A minisite to support the university’s undergraduate enrollment efforts.
Data collection information
Social Media
July–September 2017
Facebook
Followers
Growth
Impressions
Twitter
Followers
Growth
Impressions
Instagram
Followers
Growth
Impressions
Data collection information
Video
July–September 2017
Featured Videos
2017 Great American Eclipse
A video promoting university experts in advance of the August 21 eclipse.
Welcome Week 2017 - Rachel Danneker
A video featuring incoming student Rachel Danneker that ran during Welcome Week 2017.
Data collection information
Events
July–September 2017
Special Events Coordinated
13,600
Attendees
More than 700 guests celebrated the launch of the Journey to the Top campaign on September 22.
Data collection information
WUOT 91.9FM
January–March 2017
Average Weekly Listeners
Average Monthly Streams
Data collection information