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Impact Report: April–June 2017

This quarterly report highlights the impact and reach of the university’s key communication and marketing efforts.

Data collection information

Media Coverage

April - June 2017


1,249

Positive Media Mentions

125

Faculty Expert Citings



Most Popular News Stories

Dolly Parton illustration

A UT honors course designed to help students analyze popular culture as a historical source by using the life of singer-songwriter Dolly Parton has garnered widespread national media attention.



Top Notable Media Outlets Placed

CNN logo
mashable logo
dailymail_logo

cbsnews_logo
gizmodo_logo
atlasobscura_logo
esquire_logo

newyorkpost_logo
popularscience_logo
mentalfloss_logo

huffingtonpost_logo
National-Geographic-logo


Top Experts

David Clarke works in the field with his students.



Data collection information

utk.edu

April - June 2017


1,304,284

Pageviews

500,419

Website Users



Top Stories

Super Charged Ecocar

Super Charged

Assistant Professor Butch Irick has helped hundreds of UT students build career paths while crafting leading-edge eco-friendly cars for national competitions.


Community Growth image

Community Growth

Two College of Architecture and Design professors have received national recognition for teaching students to design and build a new education center at a Knoxville community farm.

Yilu Lui story

Full Power

Yilu Liu not only gets a charge out of her research, she makes sure the charge stays on for all of us.



Data collection information

Tennessee Today E-newsletter

April - June 2017


9,223

Recipients

39%

Open Rate



Most Popular Stories

peyton miller rock painting of smokey

Peyton Miller's painting on the rock before the UT vs. Alabama football game.



Data collection information

Vol Update E-newsletter

April - June 2017


21,370

Recipients

55%

Open Rate



Most Popular Stories

Student move into their residence halls ahead of the fall semester.



Data collection information

Creative Projects

April - June 2017


Featured Projects

College of Nursing website

College of Nursing website redesign

The College of Nursing needed a flexible interface that could be easily editable by various staff. Features of the new website include revised content about nursing programs, a completely revamped site structure, and a directory of administration, faculty, staff, and board members.


Data collection information

Social Media

April - June 2017


Facebook



Twitter



Instagram



Data collection information

Video

April - June 2017


Featured Videos

Welcome to Big Orange Country!


Commencement 2017 - Payton Miller


Data collection information

Events

April - June 2017


22

Special Events Coordinated


42,600

Attendees

2017 spring commencement

Graduates during the 2017 spring commencement ceremony.



Data collection information

WUOT 91.9FM

January - March 2017


79,000

Average Weekly Listeners

76,047

Average Monthly Streams



Data collection information