Telling Our Story
Whether through a national news release or a campus-wide promotional campaign, our team gets the word out about UT’s big ideas and why they matter. From our best and brightest students to our internationally renowned faculty experts, we put into words what a public research university provides to the world.
Accolades is the award-winning magazine of the College of Education, Health, and Human Sciences. It is published annually to keep college alumni and friends informed through stories of the college’s alumni, faculty, staff, and students. In partnership with the college, Creative Communications redesigned the publication in 2012 and is responsible for content creation, design, and production of the magazine.
Developed for the Center for Health Education and Wellness for Sexual Assault Awareness month in April 2014, the campaign integrated brightly colored posters with video and social messaging to raise student awareness of sexual assault and generate meaningful conversation about the definition of consent. The campaign saw tremendous results, including a 20 percent increase in student awareness of UT’s sexual assault policy, and a seven percent increase in awareness of campus resources.
In 2015 UT introduced Experience Learning, a five-year initiative designed to provide resources and support to more fully integrate engaged learning, critical reflection, and hands-on problem solving into our curriculum and campus culture. We helped launch the initiative with a series of striking ads and stories featuring our students that appeared across several digital and print platforms throughout the fall semester. We continue to aid the initiative by promoting stories of experiential learning from across campus and providing branded field kits for student and faculty projects.
Make Orange Green
The face of UT’s sustainability efforts received a makeover in 2015 with a fresh logo and a new series of vivid icons to help promote the numerous sustainability-related events and programs that take place on our campus each year. Downloadable monthly desktop and smartphone wallpapers were a huge hit in 2015 and were responsible for a 73 percent increase in page views since January on the sustainability website. A print calendar for the academic year followed and was very well received by the campus community.
The award-winning Torchbearer is the university’s official magazine, which is produced twice a year by staff in Creative Communications. The mission of the magazine is to engage, inform, inspire, and entertain by communicating the university’s successes, strength of character, and energy. The magazine seeks to grow the connections the university has with its alumni and friends through stories of the outstanding work done by faculty, staff, and students as well as its successful alumni. The magazine is the most widely disseminated communication from the university, reaching an audience of 215,000.
In recent years, undergraduate research opportunities at UT have increased. We’ve helped spread the word through a series of communication pieces, including event banners, t-shirts, and a fun board game-themed poster that lays out the pathways available for students of all education levels to navigate a course to internships, field research, and discovery.
Undergraduate Student Recruitment
The university enrolls about 5,000 new undergraduate students every year. The Office of Undergraduate Admissions leads the recruitment of future Vols with a comprehensive marketing program that includes web, e-mail, print, promotions, tours, and special events. We support the admissions office and other units that play active roles in attracting prospective students by assisting in the development of communications strategies and through the art direction, design, and development of recruitment materials.
The Office of Communications and Marketing designs and oversees UT’s primary website and supporting pages. We help departments by providing templates, consulting on best practices for web and social media, and delivering custom sites using tools that best fit our clients’ skill levels and needs. We also create websites for key campus initiatives such as Experience Learning. Our talented design team carefully researches our clients’ target audience and sets broad goals before tackling the framework of the site and visual design of individual pages.