Office of Communications and Marketing
Graphic Identity Guidelines
Unit Names
Departments, offices, and other units may combine their name with UT's visual identity elements according to the guidelines and specifications below. Department, office, and other unit names should appear in the Gotham Light typeface when combined with the college name as shown in these examples. Likewise, college names should always appear in Gotham Bold. Feel free to create a mark for your unit using these specifications. If you need help creating a mark for your unit, please submit a project request, and our office will be glad to work with you.
Primary Usage—Unit Wordmarks
Our wordmark can be combined with the names of departments, offices, and other units. Only the horizontal wordmark can be combined with unit names. Do not combine the "stacked" wordmark OR the tagline wordmark with unit names or other identifiers.
Examples of Primary Usage
Nesting Unit Names
Adding nested department/college names to the horizontal wordmark is sometimes necessary. However, it is better to identify your unit elsewhere and in a more prominent location. See "Secondary Usage" below for a guide to combining names with the UT icon.
Approved Nested Unit Name Examples
Secondary Usage Guide For Combining Unit Names With The UT Icon
All publications require the UT wordmark, however, you can also include your unit name elsewhere on a publication by using either a stacked or horizontal wordmark. Do not use the wordmark combined with campus entity names for this purpose.
Approved Secondary Usage Examples
Unacceptable Secondary Usage Examples
Downloads
Instead of creating your own version or copying images from your screen, please download the appropriate image file from the following menus.
Primary Usage—College Wordmarks
JPG
PNG
EPS
Secondary Usage—College Names
JPG
PNG
EPS
- JPG is a compressed, bitmapped image that can be displayed in any standard web browser or image application. The JPG images you download here can be proportionately reduced in size but never used at a larger size.
- "Reversed" images have the background and foreground colors or values reversed. For the reversed images here, the background is always black, the wordmark type is white, and the UT logo is orange if the wordmark is a two-color version.
- PNG is another type of compressed, bitmapped image that is used most often on the web at the standard 72 dpi (dots per inch) web resolution. The PNG format supports transparency–often useful in web applicatons. Like JPG, the PNG images you download here can be reduced in size but never used at a larger size.
- EPS is a vector image (PostScript) and can be either enlarged or reduced in size proportionately without limitation. Also, element and background colors can be easily changed in standard publishing applications such as Adobe InDesign. For this reason, reversed EPS images are not provided here.
- NOTE: The resolution of the bitmapped image files provided here are: JPEG–300dpi, PNG–72dpi. For larger images to be used in print, open the EPS file versions in a standard publishing application (such as Adobe InDesign) to create the minimum print resolution of 300 dpi at the image dimensions you desire.
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Get in touch
Office of Communications & Marketing
University of Tennessee
91 Communications Building
Knoxville, TN 37996
Phone: 865-974-0765