The University of Tennessee, Knoxville

Office of Communications and Marketing


New university logo

The university began implementing a new logo on January 1, 2015. The logo and associated communications resources are being rolled out across campus, in four phases, between now and June 1, 2015.

Information about the new logo and the implementation process is available at

The resources on this site will remain available through, at least, June 1. You should continue to use these resources until your unit’s approved rollout. Once your unit has been approved to begin using the new logo, you should work with your logo liaison, listed on the logo website, to obtain the approved files.

In order to stay up to date on the progress of rolling out the new logo, be sure you’re subscribed to the CAMPCOMM listserv.

If you have any questions, let us know at

Graphic Identity Guidelines

Instructions for visual presentations of the university and its departments and units.

Editorial Guidelines

The purpose of these guidelines is to advise editors on good editorial judgment and decision making.

Electronic Media Resources

Pre-packaged help for all your electronic media needs.

Printed Media Resources

Pre-packaged help for a variety of print projects. More to come!

Publicity Resources

Get assistance with spreading the word about your campus event or news item.

Video Toolkit

Use these tools to bring your story to life with video.

Contribute to a big idea. Give to UT.

The University of Tennessee. Big Orange. Big Ideas.

Knoxville Tennessee 37996  |  865-974-1000
The flagship campus of the University of Tennessee System.