Resources

Find style guides, templates, or best practices for creating your UT project below.

» Editorial Guidelines

The purpose of these guidelines is to advise editors on good editorial judgment and decision making.

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Instructions for visual presentations of the university and its departments and units.

UT Wordmark
- Our standard graphic representation of our university and all departments and units.
UT Icon
- The styled "UT" that emulates the shape of Tennessee.
Tagline Marks
- Approved graphical treatment of the "Big Orange. Big Ideas." tagline.
Campus Services & Wayfinding
- Administrative offices, campus services, and wayfinding marks.
Photographic Style
- What we value in our imagery (and what not to do).
Our Typography
- Learn what fonts to use when and where, and request access to fonts.

Campus Units
- Download your campus unit wordmark here.
Secondary Logos
- The creation of additional logos is restricted to rare circumstances.
Our Colors
- UT Orange, White, and Smokey.
Complementary Palettes
- Our second-level and third-level color palettes.
Suggested Color Schemes
- Suggestions for using UT Orange with our second- and third-level palettes.

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