Communicating the Volunteer Difference
|Jacob Rudolph, Office of Communications and Marketing
Jacob Rudolph is the marketing director and a core member of the university’s branding team. He also served as UT’s interim vice chancellor for communications for almost a year. He led the launch of the “Big Orange. Big Ideas.” campaign in 2012 and the rollout of our new logo. He manages the university’s marketing and communications plan, working closely with colleagues across campus to advance UT’s reputation. A proud UT alumnus, Jacob graduated from the College of Communication and Information in 2000, received a film degree from UNC Wilmington, and earned his master’s degree from Appalachian State University.
|Kari Alldredge, Office of Undergraduate Admissions
Kari Alldredge joined the Volunteer family in 2013 as the assistant dean and director of undergraduate admissions. In 2017 she was appointed to serve as the vice provost for enrollment management. Kari provides leadership to the Office of Financial Aid and Scholarships, the Office of the Registrar, One Stop Student Services, the strategic enrollment reporting and analysis team, and the Office of Undergraduate Admissions. During her time at UT, the Division of Enrollment Management has enrolled new-freshman cohorts of record size and quality, exceeded 22,000 total undergraduate enrollment for the first time in more than 20 years, and launched new initiatives focused on retention, transfer students, and defining the UT experience.
Why Won’t They Listen to Me? Knowing Your Audience
|Oana Harrison, Office of Undergraduate Admissions
Oana Harrison is a seasoned marketing professional with more than 14 years of experience in both B2B and B2C environments. She received her BS in business administration (marketing and Spanish) from Berea College and her marketing MBA from UT. She served in various marketing and management roles in the corporate world for 11 years before joining the undergraduate admissions team at UT as associate director of communications. Oana plans, implements, and measures strategic and integrated communications and targeted marketing (print, web, social media, email, and giveaways) to more than 200,000 prospective students, parents, and high school counselors. She also enjoys writing—both as a senior writer for Cityview magazine and personal blogs.
|Meghan Jagnow, University Housing
Meghan Jagnow oversees all marketing and communication efforts for University Housing. She started in residence life as a hall director but switched to student outreach and communication, leveraging her on-campus experience to connect with students. In her free time, Meghan loves to practice yoga, kayak, hike, and spend time with her husband and two fur babies.
|Karen Dunlap, Office of Communications and Marketing
Karen Dunlap is the distribution coordinator for the Media and Internal Relations team in the Office of Communications and Marketing. In this role, she oversees news release distribution, pitches story ideas and experts to media partners; produces the faculty and staff newsletter, Tennessee Today, and manages UT’s experts guide. Karen also is responsible for the Tennessee Today website, which is currently going through a redesign, and the UT News Twitter account. Prior to working at UT, she worked in the newspaper industry in Louisiana and Tennessee for 17 years.
|Haylee Marshall, Office of Alumni Affairs
Haylee Marshall joined the Office of Alumni Affairs in 2012 as senior director of alumni affairs and advancement. She leads campus efforts in annual giving, stewardship, and alumni communication. Prior to her current role, Haylee worked for the UT Alumni Association, joining the team in 2007 as assistant director of alumni programs and later as the director of alumni chapters and outreach. Before joining the UTAA, she was the public relations coordinator for UT’s athletic department. Haylee received her bachelor’s degree in journalism/public relations in 2006 and a master’s in public administration in 2010 from UT.
Picture Perfect: Your Guide to Getting Great Pics and Videos
|Adam Brimer, UT System Communications
Adam Brimer joined the UT System Office of Communications and Marketing in 2014 where he serves as senior visuals producer as well as director of photography for Tennessee Alumnus magazine. He previously served as a multimedia journalist with the Knoxville News Sentinel for more than four years before joining the UT Foundation in 2013. He graduated from UT Knoxville in 2007 with a degree in business administration, and he will earn a master’s degree in strategic communication from UT Martin in December 2017. He is a native of Morristown, Tennessee, but lives in Fountain City with his wife, Kate, daughter, Florence, and black lab, Lily.
|Hayden Antal, Office of Communications and Marketing
Hayden Antal began doing freelance photography for weddings and portrait sessions and making videos in early high school—in the not-so-distant past. He graduated from the University of South Carolina (the REAL USC) in 2015 with a degree in visual communications and a minor in studio photography. Shortly after graduation, he and his wife, Alyssa, moved to Knoxville where he worked as a creative services producer at WATE–6 News before accepting a job as a producer at UT in June 2016. He likes dogs, lifting weights, and getting caught in the rain.
|Donald Page, UT Athletics
Donald Page has been at UT since 2012, serving 18 varsity sports. A native of New Orleans, Louisiana, Page is a graduate of Louisiana Tech School of Art. He has spent time as a freelance sports photographer and civilian contract photographer for the US Army. In addition to his duties at Tennessee, Page has covered college football and the NFL as a freelance photographer, including the NFL playoffs and BCS National Championship games. His work has appeared in national and regional publications including Sports Illustrated, ESPN Magazine, and USA Today. Page captured the iconic photo of players soaking Coach Butch Jones with orange Gatorade at the end of the 2016 Outback Bowl.
How to Collaborate Across the Community to Grow a Great City
|Kim Bumpas, President, Visit Knoxville
Kim Bumpas, president of Visit Knoxville, is a national and regional leader with strong hospitality experience and nearly two decades of experience in senior management, sales, and marketing. A community leader and volunteer, Bumpas serves as a tourism leader for East Tennessee and the Knoxville community. Within Visit Knoxville, Bumpas is focused on promoting Knoxville as a travel destination for leisure travelers and conventions. Bumpas is a 1994 graduate from UT with a degree in marketing.
Trending: Successful Social Media
|Lauren Golderg, Undergraduate Admissions
Lauren Goldberg is the assistant director of communications for the Office of Undergraduate Admissions. She is a proud UT alumna and marched in the Pride of the Southland during her four years at UT. After graduation, she moved to Washington, DC, and worked at a higher education nonprofit. While there, she worked in student recruitment, event planning, project management, development, marketing, and communications. The skills and experience she acquired in DC prepared her well for the position she currently holds here at UT. She enjoys crafting messages, content, photos, and more for prospective UT students, spanning from print media to social media.
|Rebekah Winkler, Office of Communications and Marketing
Rebekah Winkler has been with UT’s communications and marketing office for seven years and has led the university’s social media efforts since 2010. She became UT’s first social media manager in October 2014 and can often be found roaming the campus, looking for students wearing orange for #BigOrangeFriday photos. Rebekah has a degree in English from Carson-Newman University with a minor in mass communications, concentrating in public relations and journalism. She has the best job on campus.
|John Kennedy, Office of Student Media
John Kennedy is the technology coordinator for student media at UT where he has worked since 2016. He mentors and trains students on video equipment and software and teaches them how to oversee the office’s content management system. Through work with analytics, John helps students manage and implement changes in coverage and build digital audiences by developing and adapting social media strategy. Before coming to UT, John was the director of operations at Jupiter Entertainment and at Knoxville’s CBS Affiliate WVLT-TV. John graduated from UT in 2007 with a bachelor’s degree in communication.
|Jessy Lawrence, Office of Alumni Affairs
Jessy Lawrence joined the Office of Alumni Affairs in 2014 and handles digital communications, including social media management, website management, email marketing, and campaign message strategy. Jessy is a graduate of Eastern Michigan University where she earned a bachelor’s degree in graphic design and marketing. She previously spent several years working for Redhead Design Studio—a full-service marketing agency. Her most recent position was with the Michigan Main Street center, where she assisted Michigan communities across the state with communications, advertising, public relations, and special events.
Design Dilemmas: How to Solve Problems for Great End Results
|Susanne Morton, Office of Communications and Marketing
Susanne Morton is an art director in the Office of Communications and Marketing. Before working at UT, she lived in Nashville and designed packaging and branding at a consumer electronics company. She received a Bachelor of Fine Arts in 2006. She specializes in print design and loves the process from concept to completion.
|Susanne Cate, College of Arts and Sciences
As the print communications manager, Susanne Cate designs the annual College of Arts and Sciences publication, Higher Ground, and produces communication pieces such as newsletters, posters, campaign materials, advertisements, banners, and brochures. After graduating from Carson-Newman University, Susanne was creative director for Carson-Newman University for five years prior to working at UT. She taught as an adjunct visual communications instructor at ITT Tech, was advertising art director for CityView magazine, and was design support for PSI Packaging Services in Greeneville, Tennessee, where she worked with clients such as PetSafe and MARS Inc. Susanne continues to be creatively active as a freelance graphic designer and jewelry designer. She also volunteers in the local theater as a Jane-of-all-trades.
|Shannon Herron, Center for Student Engagement
Shannon Herron is a Knoxville native who attended UT for both his undergraduate and graduate degrees. With a Bachelor of Fine Arts Degree in photography and drawing and a Master of Fine Arts Degree in transmedia design, Shannon now serves as a coordinator in the Center for Student Engagement where he oversees the graphic design and marketing needs for more than 80 campus events per year. Shannon also provides design support for several departments and initiatives throughout the Division of Student Life and serves as a program advisor to the Campus Events Board. Outside of his work at UT, Shannon runs a community organization called All Out Knoxville, which provides programming and support for Knoxville’s LGBTQ+ community.
|Evan Ford, UT Athletics
Evan Ford is a graphic designer for UT Athletics. In high school, he accidentally discovered his passion for graphic design. In 2013, he started school at UT. He started working primarily for men’s basketball until 2015 when he transitioned to a broader design role within the athletics department. Evan graduated from UT in 2017 with his bachelor’s degree in communication.
Show and Tell, Powered by PechaKucha™
|Cassandra Sproles, Office of Communications and Marketing
Cassandra Sproles is a senior editor in the Office of Communications and Marketing, the executive editor of the university’s Torchbearer magazine, and a member of UT’s social media team. She’s a former newspaper journalist, an award-winning writer, wannabe photographer, proud basketball mom, and is pretty much obsessed with all things steampunk and true crime. She is originally from southwestern Virginia and has a degree in English with a concentration in communication from the University of Virginia’s College at Wise.
|Rob Travis, Office of Communications and Marketing
Rob Travis is an award-winning designer, animator, and videographer. He is a UT graduate with a BFA in media art and design and a Knoxville production-industry veteran, having worked with many of Knoxville’s television production companies and content creation agencies for 15 years. Rob returned to UT last year to join the Office of Communication and Marketing as a producer in the Video and Photography Center.