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Communicon 2017

CommuniCon 2017 Speaker Bios

Communicating the Volunteer Difference

Jacob Rudolph Jacob Rudolph, Office of Communications and Marketing

Jacob Rudolph is the marketing director and a core member of the university’s branding team. He also served as UT’s interim vice chancellor for communications for almost a year. He led the launch of the “Big Orange. Big Ideas.” campaign in 2012 and the rollout of our new logo. He manages the university’s marketing and communications plan, working closely with colleagues across campus to advance UT’s reputation. A proud UT alumnus, Jacob graduated from the College of Communication and Information in 2000, received a film degree from UNC Wilmington, and earned his master’s degree from Appalachian State University.

Kari Alldredge Kari Alldredge, Office of Undergraduate Admissions

Kari Alldredge joined the Volunteer family in 2013 as the assistant dean and director of undergraduate admissions. In 2017 she was appointed to serve as the vice provost for enrollment management. Kari provides leadership to the Office of Financial Aid and Scholarships, the Office of the Registrar, One Stop Student Services, the strategic enrollment reporting and analysis team, and the Office of Undergraduate Admissions. During her time at UT, the Division of Enrollment Management has enrolled new-freshman cohorts of record size and quality, exceeded 22,000 total undergraduate enrollment for the first time in more than 20 years, and launched new initiatives focused on retention, transfer students, and defining the UT experience.

Why Won’t They Listen to Me? Knowing Your Audience

Oana Harrison Oana Harrison, Office of Undergraduate Admissions

Oana Harrison is a seasoned marketing professional with more than 14 years of experience in both B2B and B2C environments. She received her BS in business administration (marketing and Spanish) from Berea College and her marketing MBA from UT. She served in various marketing and management roles in the corporate world for 11 years before joining the undergraduate admissions team at UT as associate director of communications. Oana plans, implements, and measures strategic and integrated communications and targeted marketing (print, web, social media, email, and giveaways) to more than 200,000 prospective students, parents, and high school counselors. She also enjoys writing—both as a senior writer for Cityview magazine and personal blogs.

Meghan Jagnow Meghan Jagnow, University Housing

Meghan Jagnow oversees all marketing and communication efforts for University Housing. She started in residence life as a hall director but switched to student outreach and communication, leveraging her on-campus experience to connect with students. In her free time, Meghan loves to practice yoga, kayak, hike, and spend time with her husband and two fur babies.

Karen Dunlap Karen Dunlap, Office of Communications and Marketing

Karen Dunlap is the distribution coordinator for the Media and Internal Relations team in the Office of Communications and Marketing. In this role, she oversees news release distribution, pitches story ideas and experts to media partners; produces the faculty and staff newsletter, Tennessee Today, and manages UT’s experts guide. Karen also is responsible for the Tennessee Today website, which is currently going through a redesign, and the UT News Twitter account. Prior to working at UT, she worked in the newspaper industry in Louisiana and Tennessee for 17 years.

Haylee Marshall Haylee Marshall, Office of Alumni Affairs

Haylee Marshall joined the Office of Alumni Affairs in 2012 as senior director of alumni affairs and advancement. She leads campus efforts in annual giving, stewardship, and alumni communication. Prior to her current role, Haylee worked for the UT Alumni Association, joining the team in 2007 as assistant director of alumni programs and later as the director of alumni chapters and outreach. Before joining the UTAA, she was the public relations coordinator for UT’s athletic department. Haylee received her bachelor’s degree in journalism/public relations in 2006 and a master’s in public administration in 2010 from UT.

Picture Perfect: Your Guide to Getting Great Pics and Videos

Adam Brimer Adam Brimer, UT System Communications

Adam Brimer joined the UT System Office of Communications and Marketing in 2014 where he serves as senior visuals producer as well as director of photography for Tennessee Alumnus magazine. He previously served as a multimedia journalist with the Knoxville News Sentinel for more than four years before joining the UT Foundation in 2013. He graduated from UT Knoxville in 2007 with a degree in business administration, and he will earn a master’s degree in strategic communication from UT Martin in December 2017. He is a native of Morristown, Tennessee, but lives in Fountain City with his wife, Kate, daughter, Florence, and black lab, Lily.

Hayden Antal Hayden Antal, Office of Communications and Marketing

Hayden Antal began doing freelance photography for weddings and portrait sessions and making videos in early high school—in the not-so-distant past. He graduated from the University of South Carolina (the REAL USC) in 2015 with a degree in visual communications and a minor in studio photography. Shortly after graduation, he and his wife, Alyssa, moved to Knoxville where he worked as a creative services producer at WATE–6 News before accepting a job as a producer at UT in June 2016. He likes dogs, lifting weights, and getting caught in the rain.

Visit Knoxville….and Love Life Like a Local

Kim Bumpas Kim Bumpas, President, Visit Knoxville

Kim Bumpas, president of Visit Knoxville, is a national and regional leader with strong hospitality experience and nearly two decades of experience in senior management, sales, and marketing. A community leader and volunteer, Bumpas serves as a tourism leader for East Tennessee and the Knoxville community. Within Visit Knoxville, Bumpas is focused on promoting Knoxville as a travel destination for leisure travelers and conventions. Bumpas is a 1994 graduate from UT with a degree in marketing.

Trending: Successful Social Media

Lauren Golderg Lauren Goldberg, Undergraduate Admissions

Lauren Goldberg is the assistant director of communications for the Office of Undergraduate Admissions. She is a proud UT alumna and marched in the Pride of the Southland during her four years at UT. After graduation, she moved to Washington, DC, and worked at a higher education nonprofit. While there, she worked in student recruitment, event planning, project management, development, marketing, and communications. The skills and experience she acquired in DC prepared her well for the position she currently holds here at UT. She enjoys crafting messages, content, photos, and more for prospective UT students, spanning from print media to social media.

Rebekah Winkler Rebekah Winkler, Office of Communications and Marketing

Rebekah Winkler has been with UT’s communications and marketing office for seven years and has led the university’s social media efforts since 2010. She became UT’s first social media manager in October 2014 and can often be found roaming the campus, looking for students wearing orange for #BigOrangeFriday photos. Rebekah has a degree in English from Carson-Newman University with a minor in mass communications, concentrating in public relations and journalism. She has the best job on campus.

John Kennedy John Kennedy, Office of Student Media

John Kennedy is the technology coordinator for student media at UT where he has worked since 2016. He mentors and trains students on video equipment and software and teaches them how to oversee the office’s content management system. Through work with analytics, John helps students manage and implement changes in coverage and build digital audiences by developing and adapting social media strategy. Before coming to UT, John was the director of operations at Jupiter Entertainment and at Knoxville’s CBS Affiliate WVLT-TV. John graduated from UT in 2007 with a bachelor’s degree in communication.

Jessy Lawrence Jessy Lawrence, Office of Alumni Affairs

Jessy Lawrence joined the Office of Alumni Affairs in 2014 and handles digital communications, including social media management, website management, email marketing, and campaign message strategy. Jessy is a graduate of Eastern Michigan University where she earned a bachelor’s degree in graphic design and marketing. She previously spent several years working for Redhead Design Studio—a full-service marketing agency. Her most recent position was with the Michigan Main Street center, where she assisted Michigan communities across the state with communications, advertising, public relations, and special events.

Design Dilemmas: How to Solve Problems for Great End Results

Susanne Morton Susanne Morton, Office of Communications and Marketing

Susanne Morton is an art director in the Office of Communications and Marketing. Before working at UT, she lived in Nashville and designed packaging and branding at a consumer electronics company. She received a Bachelor of Fine Arts in 2006. She specializes in print design and loves the process from concept to completion.

Susan Cate Susanne Cate, College of Arts and Sciences

As the print communications manager, Susanne Cate designs the annual College of Arts and Sciences publication, Higher Ground, and produces communication pieces such as newsletters, posters, campaign materials, advertisements, banners, and brochures. After graduating from Carson-Newman University, Susanne was creative director for Carson-Newman University for five years prior to working at UT. She taught as an adjunct visual communications instructor at ITT Tech, was advertising art director for CityView magazine, and was design support for PSI Packaging Services in Greeneville, Tennessee, where she worked with clients such as PetSafe and MARS Inc. Susanne continues to be creatively active as a freelance graphic designer and jewelry designer. She also volunteers in the local theater as a Jane-of-all-trades.

Shannon Herron Shannon Herron, Center for Student Engagement

Shannon Herron is a Knoxville native who attended UT for both his undergraduate and graduate degrees. With a Bachelor of Fine Arts Degree in photography and drawing and a Master of Fine Arts Degree in transmedia design, Shannon now serves as a coordinator in the Center for Student Engagement where he oversees the graphic design and marketing needs for more than 80 campus events per year. Shannon also provides design support for several departments and initiatives throughout the Division of Student Life and serves as a program advisor to the Campus Events Board. Outside of his work at UT, Shannon runs a community organization called All Out Knoxville, which provides programming and support for Knoxville’s LGBTQ+ community.

Evan Ford Evan Ford, UT Athletics

Evan Ford is a graphic designer for UT Athletics. In high school, he accidentally discovered his passion for graphic design. In 2013, he started school at UT. He started working primarily for men’s basketball until 2015 when he transitioned to a broader design role within the athletics department. Evan graduated from UT in 2017 with his bachelor’s degree in communication.

Show and Tell, Powered by PechaKucha™

Kandi Hodges Kandi Hodges, Graduate School of Medicine

Kandi Hodges is an information specialist at the UT Graduate School of Medicine on the UT Medical Center campus. She manages and collaborates on several digital and print publications including the GSM newsletter and website, a Dean’s Report, social media, and Frontiers magazine. She also manages the photography for GSM, and outside of UT, she owns and operates a wedding photography business with her husband. She graduated from UT Chattanooga in 2002 with a bachelor’s degree in mass communication with a concentration in public relations and a minor in English writing.

Christie Kennedy photo Christie Kennedy, Tickle College of Engineering

Christie Kennedy is the director of communications for the Tickle College of Engineering. In this role, she heads up the college’s marketing and communications efforts, which include various annual print and digital publications, social media, strategic planning, and more. Kennedy graduated from UT with a degree in communications in 2003 and returned in 2010 to earn her master’s, also in communications. In between, she worked as a producer for television production company Jupiter Entertainment for six years.

Jules Morris Jules Morris, College of Education, Health, and Human Sciences

Jules Morris earned her bachelor’s degree in communication from the University of Tennessee, Knoxville. Prior to her current position, she was the CEO of her own marketing agency—BombDiggity LLC. She also served as the director of marketing and community relations for WBIR-TV. She has more than 20 years of marketing and media experience, which includes both higher education and corporate environments.

Cassandra Sproles Cassandra Sproles, Office of Communications and Marketing

Cassandra Sproles is a senior editor in the Office of Communications and Marketing, the executive editor of the university’s Torchbearer magazine, and a member of UT’s social media team. She’s a former newspaper journalist, an award-winning writer, wannabe photographer, proud basketball mom, and is pretty much obsessed with all things steampunk and true crime. She is originally from southwestern Virginia and has a degree in English with a concentration in communication from the University of Virginia’s College at Wise.

Rob Travis Rob Travis, Office of Communications and Marketing

Rob Travis is an award-winning designer, animator, and videographer. He is a UT graduate with a BFA in media art and design and a Knoxville production-industry veteran, having worked with many of Knoxville’s television production companies and content creation agencies for 15 years. Rob returned to UT last year to join the Office of Communication and Marketing as a producer in the Video and Photography Center.

 Lauren Vath Lauren Vath, Institute of Agriculture

Lauren Vath began her career in the newsroom as a city beat reporter and education editor. Later she made the transition to higher education communications, where she had the opportunity to complete her MBA. She is now director of advancement communications at the University of Tennessee Institute of Agriculture. Her contributions in this position span photography, videography, audio storytelling, and even a smattering of coding.

Kellie Ward photo Kellie Ward, Office of Communications and Marketing

Kellie Ward is an interactive art director in the Office of Communications and Marketing, working primarily on website design for the university. She is a UT graduate with a BFA in graphic design and is currently working on a master’s degree in journalism and electronic media. Before coming to UT, Kellie worked at Morris Creative Group as a graphic designer and project manager.

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