UT ORANGE *
CMYK 0 50 100 0
We are orange. Orange is us. Others may also wear orange, but for them it is a color chosen. For the University of Tennessee, orange is at the core of who we are.
Its origins, of course, lie in the orange daisies that flourished on the Hill in the late nineteenth century. Orange was literally rooted in the center of the campus. Its shade has shifted over the years, just as the campus has shifted westward. But just as the Hill remains the spiritual center of the campus, orange remains central to who we are.
Orange is vibrant. Orange is energetic. Orange commands attention, on the field or in the board room. Orange leaves an impression.
We wear it with pride. We should allow our publications and websites to wear it with pride, too.
Orange stands front and center in our audiences’ perception of UT, making color a crucial component for our visual communications. UT Orange, as we call our specific shade of orange, requires a special set of colors to accent and support it. Primarily, White and Smokey should always be used to underscore the boldness of UT Orange, invoking a sense of the pairing of our institution’s vibrant momentum and respect for tradition.
UT ORANGE *
CMYK 0 50 100 0
CMYK 0 0 0 0
PMS Cool Gray 11
CMYK 0 0 0 80
Two additional color palettes may be used to complement our essential colors of UT Orange, Smokey, and White. The names we have given to our chosen colors point to an aspect of UT’s history or the region we call home.
When using one of the colors, always use the PANTONE® value for spot color printing, the CMYK breakdown for four-color printing, and the hexadecimal code for web communications.
Colors in the second level complement our core colors strongly. At this level, the colors add energy when used with the core colors and suggest movement.
CMYK 100 50 65 0
PMS Warm Red 2X
CMYK 0 85 100 0
CMYK 100 65 35 0
CMYK 5 5 10 0
Colors in the third level should be used to accent color schemes that include core colors and second-level colors. Third-level colors suggest UT tradition and geography and balance the boldness of colors at the upper levels.
CMYK 0 15 90 0
CMYK 70 40 25 10
CMYK 0 100 60 20
PMS Cool Gray 9
CMYK 0 0 0 55
CMYK 60 80 20 10
CMYK 25 0 10 0
CMYK 65 20 50 10
CMYK 60 70 70 15
CMYK 25 0 80 10
CMYK 10 0 75 0
CMYK 0 90 20 0
All the colors in the palettes should never be used within one piece. It’s best to find a strong combination of three or four colors from the various levels and use that color scheme consistently and creatively throughout a piece or series of pieces. Below are some suggested combinations of our approved colors.
And remember, orange should always be the dominant color in every piece.
Orange, Smokey, Limestone
NOTE: The HEX codes for these colors have recently been updated to more accurately reflect CMYK color values. In the case of Smokey gray, the CMYK color value has also been updated to better accommodate the printing process. Finally, a note about printing UT Orange. Almost all university communications are printed using the four-color (CMYK) process, and PMS 151 cannot be accurately reproduced using the four-color process. You should use the above CMYK breakdown when printing. If a vendor requests a PMS color to match a four-color print job, you should provide them with PMS 144 instead of PMS 151.
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The flagship campus of the University of Tennessee System.