The University of Tennessee, Knoxville

Office of Communications and Marketing

Welcome to Your Brand

It’s time to see the world through Big Orange lenses. You’ll discover how awe-inspiring our ideas can be. You’ll understand just how massive our university’s impact is.


What Is Branding?


We all tend to think of a brand as an attempt to sell something, whether it’s a refreshing soda, a swanky pair of jeans, or a new car that burns up the highways. While that may be true, a brand is much more.

It’s more than just a logo, a tagline, or a color—although all of these are crucial.

It’s about reputation, and our brand should reflect that reputation. Do we give students a top-notch experience? Our publications should reflect that. Do we have faculty working at the forefront of research and creativity? Our websites should reflect that. Do we have a university worthy of our Top 25 aspirations? Everything we say and do should answer with a resounding “yes.”






Contribute to a big idea. Give to UT.

The University of Tennessee. Big Orange. Big Ideas.

Knoxville Tennessee 37996  |  865-974-1000
The flagship campus of the University of Tennessee System.