Welcome to Your Brand

It’s time to see the world through Big Orange lenses. You’ll discover how awe-inspiring our ideas can be. You’ll understand just how massive our university’s impact is.

What Is Branding?

Reputation.

We all tend to think of a brand as an attempt to sell something, whether it’s a refreshing soda, a swanky pair of jeans, or a new car that burns up the highways. While that may be true, a brand is much more.

It’s more than just a logo, a tagline, or a color—although all of these are crucial.

It’s about reputation, and our brand should reflect that reputation. Do we give students a top-notch experience? Our publications should reflect that. Do we have faculty working at the forefront of research and creativity? Our websites should reflect that. Do we have a university worthy of our Top 25 aspirations? Everything we say and do should answer with a resounding “yes.”